The partnership with Creative Kids saw Little Tikes enter the wooden toy category earlier this year in North America and the range will now be available in the UK and Ireland.
Creative Kids Group has announced the expansion of its partnership with Little Tikes, one of the MGA Entertainment brands, to bring classic, high-quality, wooden toys to the United Kingdom and Ireland.
Trusted by parents for more than 50 years, Little Tikes is known for quality toys and backyard playsets, and first entered the wooden toy category in partnership with Creative Kids earlier this year, with North American sales currently underway.
“Our team has been anxiously awaiting this partnership expansion,” said UK managing director Grant Gie. “We’re ready and raring to go with this unique take on classic wooden toys with such an iconic brand.”
The agreement extension continues the partnership between the Creative Kids and Little Tikes teams to conceptualise, produce and market more than 15 products in the wooden toy category including: gear puzzle toys, music play sets, lacing toys, activity boards and Montessori-style sets.
From Spring 2023, kids in the UK and Ireland aged from six months to six years old can join the fun and engage with quality wooden toys that are FSC-certified. Challenging the wood toy category with an expansive product line, Creative Kids and Little Tikes are creating familiar, yet new and unique, wooden toys like the Turtle Gears Puzzle and a giraffe-shaped music table.
“Our business in the UK and Ireland is growing rapidly, and expanding this partnership with Creative Kids Group made sense to bring quality wooden toys to consumers,” said MGA Entertainment founder and CEO, Isaac Larian. “Little Tikes is proud to continue its more than 50-year tradition of providing quality toys with high play value to kids with this exciting new wood toy line.”