NEWS

CoCoMelon comes to Riyadh Winter Wonderland

Published on: 1st November 2021

Spacetoon Event and Moonbug Entertainment have collaborated with the Saudi General Entertainment Authority to bring a CoComelon Town to Saudi Arabia for the first-time during Riyadh Season.

For three months, kids and parents will be able to visit the CoComelon Town while at the Riyadh Winter Wonderland. This new experience, inspired by the number-one most-watched brand on YouTube – with over 3.5 billion monthly views – has been created by the Spacetoon Event team.

“Our audience has always been at the core of our work and we’re really proud to present this first-of-a-kind experience for all kids and parents of the region to enjoy,” says Ahmad Weiss, the General Manager of Spacetoon. “The CoComelon Town takes us one step closer to achieving our goal of expanding the presence of the brand in MENA through our on-the-ground family-friendly experiences.”

Adam Steel, International Licensing at Moonbug Entertainment, adds: “Our beloved CoComelon is the most-watched kids’ show in the world right now and bringing the town to life was no easy task, but the team at Spacetoon have delivered above and beyond our expectations, it’s going to blow kids’ minds! We look forward to the continued expansion of both our live entertainment and licensed goods, giving our fans across the region more chances to interact with the brand.”

The CoComelon Town will feature five locations, including: a replica of CoComelon’s famous house; Melon Patch Academy, a place where kids can learn 
about art, careers, animals and the world around them; Melon Patch Academy Playground; JJ’s Grandparent’s Farm, featuring planting, playing with sand, camping and other activities, and the CoComelon Musical Bus.

Additionally, kids will have the chance to meet JJ and take photos capturing that special moment. A range of CoComelon toys will also be available to purchase on-site.

Spacetoon and Moonbug Entertainment’s partnership goes back to the beginning of 2021, when the two parties signed a deal that named Spacetoon the master licensee of the CoComelon franchise in MENA, which resulted in the content being distributed across multiple Spacetoon platforms. Last August, they held a successful on-ground event at the Mall of Emirates in Dubai.

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