NEWS

Bing cinema screenings extended in Poland

Published on: 23rd January 2023

Four new dates have been added at Helios Cinemas due to the popularity of pre-school series Bing, with screenings also including activities.

Following a successful cinema engagement across 2022, Acamar Films and Puls Kids have announced they are continuing their partnership to bring screenings of the hit animated pre-school series, Bing, to Helios Cinemas across Poland. 2023 screenings started on Sunday 22nd January and will run across four dates until mid-April.

“Attendance to the screenings last year exceeded our expectations and their popularity reflects the overall strong growth of Bing in Poland and across Central and Eastern Europe,” said Eroulla Constantine, director of Sales and Distribution. “Extending our partnership with Puls Kids and Helios Cinemas means that we are able to create even more opportunities for Bingsters and their families to spend time and interact with Bing, strengthening the power of the series in a key territory.”

Part of Helios Cinema’s Filmowe Poranki screening programme for children and families, monthly screenings of Bing were held across 53 cinemas in 45 Polish cities in 2022. Each screening featured eight episodes of the award-winning series. In addition to enjoying the episodes on the big screen, audiences were also invited to take part in Bing-related activities including colouring-in areas, games, competitions and performer-led entertainment.

“Bing is proving to be perennially popular for our family audiences with many coming every month to see their favourite characters on the big screen. We are so pleased to extend our partnership to offer four more dates,” said Kamil Kornacki, head of Childrens Projects, Helios Cinemas. “The joy for us is that the support shown by Acamar Films as well as additional Bing licence partners, means that we are able to offer those attending something truly special that goes beyond the usual cinema experience.”

To assist in publicity for the screenings, Helios worked with existing Bing licensees in the region including publishing partner HarperCollins Polska, magazine partner Egmont and master toy partner Orbico, to promote the screenings with activities including competitions, prize bundles and advertising. These licence partners return to support the 2023 screenings. All Bing licensing within Poland is managed by CPLG.

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