Bing and his Friends at the Cinema heads to big screens in the Netherlands and Poland

Published on: 25th May 2023

Bing and his Friends at the Cinema, a specially-produced cinema experience is set to entertain young children and their families in the Netherlands and Poland this summer. 

Bing and his Friends at the Cinema

The experience features episodes of the multi-award-winning animation Bing along with exclusive additional animation.

“We are immensely proud that our feature-length Bing presentations are selected by so many families as a way to introduce their toddlers to the cinema,” said Jodie Morris, chief content distribution officer. “We’re confident that families in the Netherlands and Poland, both very strong countries for Bing, will absolutely love our latest release. Bing and his Friends at the Cinema features brand new interactive moments alongside some of our best-loved episodes and has been lovingly created to keep young children engaged and entertained as they find a new way to explore Bing’s world.”

Dutch Bing fans will be able to see the release from 24th May. It will be distributed by In the Air, to over 120 cinemas across the Netherlands including screens at The Vue, Pathé and Kinepolis chains. On the 21st  May, audiences which attended Vue MiniMornings or Pathé’s and Kinepolis’ Kleuterbios screenings were able to preview the special feature. On the same day, The Vue hosted a premiere event for the presentation at its Hilversum cinema, which included face painting and a meet and greet with Bing.

In Poland, the feature will be released by Ferment across all 44 locations of the cinema chain, Multikino on 17th June.

“Few pre-school properties have made an impact in Poland quite like Bing, and Polish families cannot get enough of it,” said Sebastian Wojna, head of Marketing at Multikino. “I am sure that, going by the strong love of Bing in Poland as well as the success we have already seen for Bing in cinemas, that Bing and his Friends at the Cinema will do very well indeed,”

In addition to the Polish premiere, there will be more Bing on the big screen in Poland as monthly screenings of Bing at Helios cinemas across Poland have now been extended into August. Coordinated by Polish free to air channel Puls Kids, in partnership with Acamar Films, cinema screenings of Bing episodes have been a part of Helios’ Filmowe Poranki screening programme for children and their families since September 2022. The screenings feature a selection of Bing episodes from the 104 that are available in Poland as well as pre-screening activities such as competitions, colouring, games and entertainment by local performers. The initial engagement, originally scheduled to run for three months, will now run for a year due to demand from Polish families.

Bing and his Friends at the Cinema is one of four specially produced Bing cinema packages and first premiered in the UK in 2019, followed by Bing’s Christmas and Other Stories and Bing’s Animal Stories. The latter projects have been localised into Polish, Dutch and Italian.


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