NEWS

BadHero Sunglasses signs worldwide deal with Netflix smash Too Hot to Handle

Published on: 23rd November 2021

Following the huge success on Netflix of Season 1 and 2 of Too Hot to Handle, BadHero Sunglasses has signed a worldwide license deal to sell sunglasses based on the show.

In a deal that will see new ranges launched in spring 2022, BadHero will be selling direct to consumers and through traditional retail across the globe.

Too Hot to Handle is produced by Fremantle for Netflix and has become a massive worldwide viewing phenomena, attracting 16-34s in their millions.

Talking about the deal, Katie Smith, joint founder of BadHero, commented: Too Hot to Handle has become the talked-about TV series across the world, and we are delighted to now be creating an innovative high fashion range of new sunglasses and accessories to complement the viewing.

RECENT ARTICLES

The March issue of Toy World is out now

Hunter Price partners with Universal for new Gabby’s Dollhouse range

Mattel partners with Rollic to launch new Barbie mobile game

The Paddington Bear Experience to open in May

Thermos launches Disney character Funtainers

Thomas & Friends: All Engines Go returns for new Season 27

Spot optioned for TV by Guru Studio

Moonbug Channel to launch on Allente

Poppy Playtime universe expands with Roblox game

Details of latest Magic: The Gathering releases revealed at MagicCon Chicago