Asmodee Entertainment says the Ticket to Ride brand seamlessly transitions across categories, offering something for everyone.

Ticket to Ride is a board game most readers will have played or seen on store shelves over the past 20 years. With more than 15m copies sold worldwide, including multiple expansions and the acclaimed new Ticket to Ride Legacy: Legends of the West, this iconic brand has become one of the biggest names in the tabletop gaming scene. As Asmodee Entertainment enters the game’s 20th anniversary year, this enduring popularity, along with its global fanbase, makes Ticket to Ride a primary focus of the company’s licensing initiative.

Published by Days of Wonder, part of the global Asmodee Group, Ticket to Ride has remained a best seller for the last two decades. Winner of the prestigious Spiel des Jahres (game of the year), Ticket to Ride plays an integral role in helping Asmodee Entertainment realise its ambition of establishing a cross-category licensing programme. With new releases across publishing, interactive gaming, merchandise and apparel, 2024 will see this title expand beyond the realm of board games, giving retailers and consumers new ways to engage with this beloved brand.

“When we set out to create our licensing programme in 2020, we knew we were building up to the anniversary in 2024,” said Ness Jack, Licensing manager. “Creating a comprehensive range of products that allows fans to enjoy their favourite game both on and off the tabletop was a clear focus: we knew we had to start straight away with the planning to ensure we could do justice to the brand.”

Kicking off the release of licensed products is a range of limited-edition metal collectibles from Fanattik, including the Ticket to Ride North American Open Tour Ticket and Collectible Train Coin. “These beautiful renditions of classic designs from the game make brilliant trophies or home decorations for fans of the game series,” said Alexander Thieme, Licensing manager at Asmodee Entertainment. “The quality of these pieces is truly stunning. If you get a chance to see them at Spring Fair, I really recommend it.”

In the interactive gaming space, Marmalade announced its Ticket to Ride game. Released on Steam in November 2023, with other platforms scheduled in early 2024, this digital edition promises to elevate the core gameplay with immersive graphics and high production values.

Heading into 2024, fans can show off their love of the game with apparel from Difuzed. The first collection of Ticket to Ride apparel is due to be available in January 2024.

Following the success of the Catan cookbook in 2023, Ulysses Press will take fans on a culinary journey with the official Ticket to Ride Cookbook this April. “The way Ulysses explores recipes across North American cuisine really keeps with the spirit of travelling cross-country,” added Ness. “What’s fantastic about a brand like Ticket to Ride is how it seamlessly transitions across categories. Whether you’re an existing fan, or just starting your Ticket to Ride journey, there really is something for everyone.”