Mariah Carey has launched her very first Holiday Collection, announcing the news with a commercial shared across her social accounts. The range will be available in the US at Target and Wal-Mart, while fans can shop the collection now at MariahCarey.com.
Developed in partnership with NECA, the range is inspired by Mariah’s record-breaking classic “All I Want for Christmas Is You”, and the popular song title, as well as animated versions of Mariah and her beloved dog Cha Cha, are incorporated throughout the designs.
“I’m not sure if you’re aware but Christmas is kind of my thing,” she says. “Putting together this line was so much fun because I added my own festive spin to traditional holiday merchandise. I worked on it all year long and now it’s finally time to share my holiday collection with you all. Merry Christmas!”
The collection ranges from cosy – including blankets, throw pillows, socks and slippers – to festive, with pet outfits, stockings, an ornament, a plush Mariah and Cha Cha, holiday cards and an extensive wrapping-paper kit.
Mariah Carey has consistently dominated the airwaves with 19 Billboard Hot 100 #1 Singles and more than 200 million albums sold to date. Mariah’s “All I Want for Christmas Is You” is not only a 6x platinum song, but also a worldwide phenomenon that is played year-round and even more heavily during the holiday season.
NECA (National Entertainment Collectibles Association) is a leading creator, marketer and global distributor of licensed consumer products based on some of the world’s most recognisable movies, video games, comic books and pop culture influences. The NECA group of companies includes game developer and publisher WizKids, urban vinyl icon Kidrobot, and Joseph Enterprises, Inc, the creator of Chia Pet, The Clapper and other iconic American Products.