Acamar Films and HarperCollins celebrate strong start for Bing following World Book Day success

Published on: 11th March 2020

Acamar Films’ award-winning pre-school property Bing and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year, thanks to the success of this year’s World Book Day.

The popular published title, Bing’s Splashy Story has now reached number three in the overall children’s book charts and is also the third bestselling World Book Day 2020 title. Bing was the only licensed character to have a title for World Book Day this year.

Following the popularity of its pre-school publishing range, Bing’s Splashy Story was created specifically for World Book Day to encourage parents and little ones to Share a Million Stories as reading together leads to long term benefits for early years literacy.

More than 15 million £1 National Book Tokens featuring Bing as a selected title were distributed in the UK and Ireland ahead of celebrations on March 5th this year.

Bing’s Splashy Story is currently available in leading retailers including Waterstones, WHSmith, Asda, Tesco, Sainsbury’s and Amazon. The audiobook, narrated by British actress Anne-Marie Duff, is available through Audible, Google Audiobooks and Kobo.

Promotional activity included Bing meet and greets at Waterstones in Bluewater shopping centre and on Kensington High Street, along with special in-store live readings of Bing’s Splashy Story by CBeebies presenter Cat Sandion to a delighted crowd of Bingsters.

“Bing’s World Book Day success is a matter of great pride for us,” said Etta Saunders Bingham, senior publishing manager, at Acamar Films. “Reading to children is such a wonderful, shared experience and HarperCollins’ innovative list of Bing titles offers opportunities galore to engage with our preschool audience in a meaningful way.”

Juliet Matthews, publisher, media and brands, HarperCollins Children’s Books, added: “Bing’s Splashy Story is the perfect book for World Book Day as it highlights the joy of sharing stories for pre-schoolers in a delightfully entertaining story where Bing wants to read his favourite story in the bath.”

HarperCollins Children’s Books are the exclusive global publishing partner for Bing. They also recently released Bing My Reward Chart Book which rewards little ones with Bing stickers for completing everyday tasks such as tidying up, sharing, brushing their teeth and toilet training.


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