To mark reaching the subscriber milestone, Acamar Films will receive its second YouTube Gold Creator Award for pre-school hit series Bing.
The official Bing Polish YouTube channel has reached 1m subscribers. Since its launch in October 2017, the YouTube channel, featuring full-length episodes as well as YouTube optimised content of the hit pre-school series, has been viewed 1b times with approximately 165m hours watched.
“Poland is one of our fastest-growing territories for Bing and reaching one million YouTube subscribers is an excellent illustration of the popularity of the show among Polish pre-schoolers and their families,” said Jodie Morris, chief Content &
Audiences officer, Acamar Films.
“That so many in Poland are engaging with Bing, whether it’s through YouTube, our broadcast partners, in cinemas or through our Bing products is fantastic and we are sure to see the number of Bing fans increase as we launch new initiatives and campaigns over 2023.”
In addition to YouTube, Bingsters in Poland can find the award-winning pre-school series on MiniMini+ and PulsKids where it airs daily and continues to be a top performing programme for both channels. All 104 Polish-language Bing episodes and 26 English episodes are also available on the all-in-one Bing app, Bing: Watch, Play, Learn.
This year also saw the pre-school property resonate strongly with Polish cinema goers as Bing’s Animal Stories was extended by exhibitor Multikino from a six to 23-week run as part of its Poranki programme due to popular demand.
To mark reaching the subscriber milestone, Acamar Films will receive its second YouTube Gold Creator Award, following the Italian YouTube Channel which achieved 1m subscribers in January this year.
Acamar Films currently operates 20 official YouTube channels for Bing, each featuring an extensive library of episodes, clips and compilations, depending on broadcast deals in the territory. Approximately 1m hours of content is watched every day across its global network of YouTube channels, with 1b hours now viewed over the network’s lifetime.
An extensive Polish licensing programme, managed through CPLG, includes toys, apparel, puzzles and more with additional product lines and partners set to be announced in 2023.
