Brand with Influence will be presenting the new animated pre-school show Vegesaurs, which promotes healthy eating, at BLE 2022 this week. 

Brands with Influence has been appointed by Studio 100 Media, Germany, to manage the UK licensing rights for Vegesaurs, the upcoming new comedy adventure series airing on CBeebies and BBC iPlayer. The series is produced by independent Australian producer Cheeky Little Media in association with the Australian Broadcast Company (ABC), France TV and Studio 100.

Vegesaurs is an original take on the much-loved dinosaur genre, inviting pre-school audiences into a unique and immersive world where healthy, natural foods come to life in the most playful and surprising ways. A unique cast of characters promises to thrill young children, including Ginger the Tricarrotops, three baby Pea-Rexes, Broccolisaurus, Bananaraptors, and Chillipedes, among others. They all adventure through Vegesaur Valley introducing different fruit and vegetables to young children, building in comedy, imagination and relatable pre-school themes.

In addition to the BBC broadcast platform, Macmillan Children’s Books has secured the worldwide publishing rights with the first two picture books launching in spring 2023, and two further story board books set for release in summer 2023.

Dom Wheeler, commercial director of Brands with Influence, explained: “It is brilliant to be working with Studio 100, the BBC and Macmillan on this fabulous new pre-school series. We will be presenting the brand at BLE and over the coming months look forward to working with a great range of licensees who are keen to take advantage of this innovative and comedic brand.”