Paramount Consumer Products today announced a new leadership hire responsible for the operational management and growth strategy of the expanding e-commerce business. Dan Cook is joining the team as Senior Vice President of Global E-Commerce, leading strategy and execution for Paramount Consumer Products’ e-commerce growth through pure play e-commerce retailers, omni channel retailers and third-party marketplace accounts.

In this role, Dan will bring valuable insights from previous experiences to create a global centre-of-excellence and help expand e-commerce penetration by defining innovative sales strategies and developing marketing programmes to drive consumer engagement across Paramount products and franchises.

Dan will also be tasked with setting the strategy for e-commerce maximisation at all omnichannel accounts, developing new business models to optimise all CP categories in the traditional licensing business.

Based in Los Angeles, Dan will report to Dion Vlachos, Executive Vice President of Hardlines and Retail, Paramount Consumer Products.

“Dan’s extensive experience and leadership in digital commerce will strengthen our connection with fans of our franchises and allow us to more quickly flex to the needs of our customers and partners,” says Vlachos. “We could not be more thrilled to have Dan join our Paramount Consumer Products team.”

Prior to joining Paramount, Dan held various e-commerce positions with Unilever, Mondelez International, and Walmart where he was accountable for digital performance and competitive growth. Dan has also held previous positions at Target, The Nielsen Company, Supervalu and Macy’s.