Emoji – The Iconic Brand is expanding its presence across Taiwan through a new partnership with the local fashion brand, Nice ioi and the launch of a new apparel collection designed for the urban woman. The new deal has been developed in tandem with Medialink Animation International Limited.

Nice ioi has billed the partnership as a major coup for the Taiwanese fashion label, championing Emoji as a global phenomenon and gobally recognised brand with product presence in over 130 countries worldwide.

“Partnering with Emoji is an important tool for Nice ioi,” said Katarina Cheng, CMO of Ioi. “We could not be more exited and look forward to seeing stunning results from the collision of the two well-loved brands. Nice ioi has just given the world another reason to be in love with the Emoji brand.”

Nice ioi is recognised for its focus on delivering customers fast, fashionable products. The new Emoji collection will be targeted towards woman with an urban style.

“We’re proud to partner with Nice ioi who has done an amazing job in developing an emotional apparel collection for women in Taiwan. They are a highly respected partner of ours,” said Marco Huesges, CEO and founder of the Emoji Company.