It’s the moment we’ve all been waiting for – the hit battle royale video gaming title Fall Guys is making a serious play for the licensing space as IP owner Devolver Digital appoints Fée Heyer to lead the games publisher’s licensing efforts.

An industry expert and former Dunlop Sports Licensing Manager, Heyer will lead the firm’s efforts in bringing the multi-million selling hit multiplayer party video game title to licensing as the company’s Head of Licensing.

Heyer brings a deep understanding of the trends and strategies within the sector from more than 15 years of experience spanning consumer products and brand extensions across video games, lifestyle and sports brands, working on rights acquisition, brand development and business affairs.

“I am delighted to join Devolver and Mediatonic to assist them in finding the right partners for what is starting to look like a phenomenon rarely seen before,” Heyer said. “I have been bowled over by the collaborative approach Mediatonic & Devolver have chosen to apply to this partnership and I’m excited to be putting Fall Guys on the licensing map.”

Devolver Digital co-founder Graeme Struthers added: “I am over the moon that Fée has joined us to help lead the charge on Fall Guys, not least because it means we now have somebody that actually knows what they’re doing with regard to licensing.”