Rainbow’s 44 Cats has landed on its feet across UK broadcasters and retail thanks to a growing popularity on channels such as Pop TV, Nick Jr, and Nick Jr Too, as well as a licensing programme spearheaded by Lisle Licensing.

Already a nightwear collection from TDP Textile Aykroyds is poised to enter the UK market through F&F and Amazon, while the UK’s official toy partner Simba Dickie’s Siso Toys has started distributing the all-cat collection to retailers including The Entertainer, Argos, Amazon, and Asda from this April.

The toys – created by master toy partner Toy Plus – are based on the key elements of the series: music, creative play patterns and collectability. From interactive plush toys to figurines, from play sets to musical toys, each item is deeply linked to the show.

Since its debut in the UK, global content group Rainbow’s 44 Cats has been consistently growing, with the show reaching millions of viewers and increasing audiences. The first season of 44 Cats started airing on Pop TV, Nick Jr and Nick Jr Too in 2019 and is already enjoying popularity across the world.

The 52 x 13’ animated series is a mix of music and cuteness telling the daily adventures of four kittens.

Consumer product deals are in place with UK partners including John Toys and Amscan developing products with multi territorial deals and others such as Sony Music, Dreamtex, Redan Publishing, Fashion UK, Ravensburger, Clementoni, Chicco & Bip.

“After captivating TV, social media and streaming platforms around the world, the brand is set to amaze with an extensive pr and marketing plan for both trade and consumer audiences,” said Rainbow.