Masha and the Bear is to make its debut on the Chinese broadcasting network, China Central Television, thanks to a new deal secured by the multination media and licensing firm, Animaccord.

From today (March 12) seasons one and two of the animated show will be released on the CCTV’s own children’s channel, CCTV14. The TV premiere in China follows the series’ earlier launch this year on one of the country’s most popular video streaming platforms, Xigua Video.

Animaccord is an International Licensing Company and studio, which specialises in worldwide distribution of content, consumer products rights and brand management. It has become globally recognised for its worldwide hit animated family property, Masha and the Bear.

The series itself has been included in the top five favourite kids’ brands in Europe and Latin America, and the first Russian animation project to have hit 10 million views on YouTube.

In 2019, the episode Recipe for Disaster was included in the Guinness World Records as the most watched cartoon on YouTube.