2022 marks an important milestone for Winx Club and Rainbow Group has deployed a host of brand resources and activities for the occasion.
Winx Club, the hit animated fairy show created by Iginio Straffi and launched in 2004, is enjoying a year of celebrations, accompanied by the unveiling of news for the brand. To mark the occasion, Italian-based Rainbow Group has deployed a host of brand resources and activities, designed to develop the brand’s potential with new lines and events for young adults and thank fans who have grown up with the brand and continue to evolve with it.
The latest Giffoni Film Festival, held last July, served as a fitting backdrop for Winx Club celebrations, hosted by the Italian producers of the hit-series. The Film Festival is Italy’s most important event for kids and young adult viewers, annually launching new IPs and unveiling the latest audience preferences, Winx Club’s 18 years were celebrated in a perfect setting, with memorable highlights from season one of Winx Club restored to delight fans.
In the evening, Rainbow hosted a special party for its older fans. Entitled “Winx Club 2004: Back to Alfea”, the event took place in the beautiful green setting of Giardino degli Aranci, and a night full of music and magical entertainment themed around Bloom, Stella, Flora, Musa, Tecna and Aisha, ensured all guests could come together and celebrate the important eighteen-year milestone alongside the company.
Fans flocked from all over Italy to celebrate the anniversary of the timeless classic, created and produced in the country, and which has made the Winx fairies icons of style, as well as a source of inspiration for its millions of fans.
Guests entered the party through the Alfea portal, on a magenta carpet and a tunnel of balloons and enjoyed themed installations reimagining the fairies’ world. A stage featuring some of the Winx Club’s most iconic songs entertained guests throughout the evening, as well as a modern-take on the inevitable photocall, web-themed games and fairy inspired cocktails and foods.
Winx Club’s many accolades mean the show has become an appealing saga for all target groups, and the show powered by Netflix has a YA target audience.
Fate: The Winx Saga is already in its second live action season which launched on 16th September and develops the Winx property even further.
