ADK Emotions NY and T-Licensing have announced the global launch of the new Beyblade series during its 25th anniversary.
On National Beyblade Day (21st March), also known as 3-2-1 Day, ADK Emotions NY and T-Licensing revealed the global launch of Beyblade X. After a successful premiere in Asian territories in 2023, Beyblade X will showcase new animation and exclusive experiences for Beyblade fans. Hasbro, a long-standing partner, will release Generation Four products worldwide later this year.
“Bey-fans around the world have embraced 3-2-1 Day, and this year, we’re especially thrilled to celebrate with the generations of fans as we kick off our 25th anniversary,” said a representative from ADK Emotions NY. “With the highly-anticipated US launch of the Beyblade X animation series this summer, Bladers will be ready to battle like never before.”
Other Beyblade projects in 2024 include the global launch of the Beyblade X animation series, which will premiere in summer 2024, and the new Beyblade X toy line from Hasbro, which introduces the X-Celerator Rail gear innovation. In addition, Bey-fans can look forward to the expanded availability of Beyblade Park on Roblox and exclusive content across the brand’s social media channels.
This summer, Bey-fans can experience the next generation of Beyblade toys. Beyblade X offers Tops identical in weight, feel and performance across Hasbro and Takara Tomy, along with additional Hasbro Tops that meet the same high standard. The new line features the Beyblade X Xtreme Battle Set, and includes everything needed to play and compete, with the Xtreme Beystadium arena, two right-spinning Tops and two launchers with ripcords.
The Xtreme Beystadium features the new X-Celerator Rail Gear System. When the gears of the Top engage the stadium rail, the Top can accelerate into an Xtreme Dash around the Battle Zone.
The three interchangeable blades, ratchets and bit layers of Beyblade X Tops are easy to assemble and reassemble with a quick twist and two clicks. Fans can use the two launchers to unleash Tops, or mix and match the interchangeable pieces of other Beyblade X Tops to create custom Bey. Other Beyblade tops are sold separately, subject to availability.
Fans can take their Beyblade skills to the next level and compete in digital battles by scanning the code on Beyblade X Tops to battle in the Beyblade X app and unleash the Tops in a virtual battle with other Bladers worldwide.
Also launching this summer, the new Beyblade series will introduce new characters among the animation that Beyblade pioneered 25 years ago.
Fans can extend the celebration of 3-2-1 Day and join tournaments in select locations in the US and Canada to battle with the best Bladers and win exclusive prizes. Tournament participants can also test out the new Beyblade X Tops before they hit retail shelves.
With the successful launch of Beyblade Park on Roblox last year, with more than four million visits worldwide, the land will undergo a major renewal, simultaneous to the global launch of the metaverse world.
Click here to watch the trailer for Beyblade X.
