The third edition of Brandmate on 19th and 20th of June offers a platform for brand owners, industry experts and decision-makers covering licences and collaborations.
The event takes place at the disused Fredenhagen industrial site in Offenbach. The organisers say its impressive, innovative concept makes this a leading B2B networking event for meeting up, exchanging ideas and building new business opportunities.
Visitors can expect a broader field of exhibitors than last year. New arrivals among the major players in the sector include Warner Bros., NBC Universal, Paramount, Mattel, RTL CP, Hasbro, the WDR mediagroup, Seven.One Licensing and the DFB. Attending for the first time are companies such as Crunchyroll, Germany’s biggest provider of Japanese animés, footballer Lukas Podolski’s brand Strassenkicker, book and games publisher Kosmos, and EMP, the mail-order company for merchandising products. The event has also succeeded in attracting Coca-Cola as the drinks sponsor.
“There is huge potential in the fans’ own ‘love brands’,” said Eva Stemmer, managing director of Brandmate GmbH. “This is underlined by the year-on-year expansion of our brand experience area.”
On the Wednesday evening of the fair, Heavysaurus, the world’s first rock band for children to draw on hard rock and heavy metal, will be performing an exclusive concert on the Brandmate stage.
In addition to the brand showrooms and inspiring keynote speeches, panels and talks that take place on two themed stages, Brandmate’s revised website means that, at least two weeks before the event, visitors can make contact with exhibitors, arrange appointments and generate new business opportunities.
Christian Ulrich, managing director of Brandmate GmbH and spokesperson of the executive board at Spielwarenmesse eG, commented: “The matchmaking function provides networking with maximum transparency and efficiency, thereby ensuring ideal conditions for successful collaboration.”
Tickets for Brandmate 2024, which takes place on the 19th and 20th June, are available at www.brandmate.events.
