NEWS

The Pokémon Company unveils plans for Pokémon Day 2022

Published on: 22nd February 2022

Beginning today, The Pokémon Company International is inviting fans around the world to get excited for this year’s Pokémon Day by unveiling news and events from across the franchise in the lead-up to February 27. These updates will be revealed globally on the brand’s official social media channels @Pokemon, and fans are invited to join the conversation with #PokemonDay.

Pokémon Day is an annual event marking the date – February 27, 1996 – that the first Pokémon video games, Pokémon Red and Pokémon Green, launched in Japan. Each year, fans celebrate their love for Pokémon as a community, and to help them celebrate, The Pokémon Company International and its partners are hosting a variety of fan-focused activations.

Pokémon Center, the online destination for official Pokémon merchandise in the US, Canada and UK will be celebrating by unveiling and releasing a variety of new products featuring fan-favourite Pokémon throughout this week. The introductions begin with the launch today of new custom skateboards in the US and Canada by industry craftsman, Bear Walker, featuring Mew and Gyarados (available while supplies last).

Fans around the world can also check their local Pokémon animation broadcaster and streaming services for Pokémon Day-related celebrations featuring classic episodes of the beloved series and movies. Curated collections of episodes and movies leading up to and on Pokémon Day are also available now for free on Pokémon TV. 

“The Pokémon fan community is one of the most passionate and dedicated in the world,” says J.C. Smith, Senior Director of Consumer Marketing for The Pokémon Company International. “We look forward to helping Trainers celebrate their love of all things Pokémon from the Pokémon Trading Card Game to the video games, mobile apps, animation and more every year on Pokémon Day.

“Following Pokémon’s landmark 25th anniversary in 2021, one day did not feel like enough for Pokémon Day 2022, so we invite fans to join us in a week-long countdown to February 27 and enjoy the daily surprise reveals and activations along the way.”

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