Disney to launch cloth face coverings and donate proceeds to the Red Cross

Disney is launching a range of non-medical, reusable cloth face coverings featuring Disney, Pixar, Marvel, and Star Wars characters for kids and families in the UK via its shopDisney platform.

As part of the launch, Disney will donate 100 per cent of the proceeds from the sales of the cloth face coverings, up to £500,000, to Red Cross organisations across Europe, including the British Red Cross and its ongoing work to support people in crisis, from now until November 30th this year.

Disney will also donate 100,000 cloth face coverings to vulnerable children and families in local communities across Europe through long-standing charity partners, including in the UK MediCinema, who aim to bring comfort and inspiration to children.

“We hope that Disney’s donation of critical funds and cloth face coverings will help bring comfort and support to kids and families in need during these challenging times,” said Mike Stagg, general manager, The Disney Store and shopDisney EMEA.

“This is another great example of Disney’s ongoing support to bring comfort to vulnerable children and families when they need it most,” said Kat Mason, MediCinema Chief Executive. “These cloth face coverings, with the Disney characters that children know and trust, will help our hospital patients feel more comfortable with staff and when they visit our in-hospital cinemas.”

The cloth, non-surgical face coverings come in small, medium, large and extra-large sizes and in a wide variety of prints featuring a range of fan favourite characters, including: Mickey and Minnie Mouse, Elsa, The Avengers, the Child – affectionately known as Baby Yoda – and more.

Disney’s cloth face coverings are available to pre-order from today in packs of four on shopDisney.co.uk. They are priced at £20 and are estimated to ship in August.

Disney to launch cloth face coverings and donate proceeds to the Red Cross

Disney is launching a range of non-medical, reusable cloth face coverings featuring Disney, Pixar, Marvel, and Star Wars characters for kids and families in the UK via its shopDisney platform.

As part of the launch, Disney will donate 100 per cent of the proceeds from the sales of the cloth face coverings, up to £500,000, to Red Cross organisations across Europe, including the British Red Cross and its ongoing work to support people in crisis, from now until November 30th this year.

Disney will also donate 100,000 cloth face coverings to vulnerable children and families in local communities across Europe through long-standing charity partners, including in the UK MediCinema, who aim to bring comfort and inspiration to children.

“We hope that Disney’s donation of critical funds and cloth face coverings will help bring comfort and support to kids and families in need during these challenging times,” said Mike Stagg, general manager, The Disney Store and shopDisney EMEA.

“This is another great example of Disney’s ongoing support to bring comfort to vulnerable children and families when they need it most,” said Kat Mason, MediCinema Chief Executive. “These cloth face coverings, with the Disney characters that children know and trust, will help our hospital patients feel more comfortable with staff and when they visit our in-hospital cinemas.”

The cloth, non-surgical face coverings come in small, medium, large and extra-large sizes and in a wide variety of prints featuring a range of fan favourite characters, including: Mickey and Minnie Mouse, Elsa, The Avengers, the Child – affectionately known as Baby Yoda – and more.

Disney’s cloth face coverings are available to pre-order from today in packs of four on shopDisney.co.uk. They are priced at £20 and are estimated to ship in August.

LEGO brings pop culture to the home with LEGO Art launch featuring Marilyn Monroe, the Beatles, Marvel and Star Wars

What have Marilyn Monroe, The Beatles, the Marvel Universe, and the cast of iconic characters from Star Wars all got in common? Answer, they’re all the subject of a new pop-culture focused LEGO Art launch aimed directly at the adult fans.

The LEGO Group has launches a new canvas for creative expression, aimed at adult fans of LEGO and offering them ‘a different way to transform their passion into art,’ in the form of a series of new building sets that once complete become their own LEGO artwork portrait to display.

The LEGO Art sets offer adults a new creative experience to help them relax and recharge as they transform a blank canvas (or in this case, small interlinking base plates) using LEGO tiles. Each set can be reimagined in a number of different ways to express the personality of each different builder, and to make it easy and simple for pop culture lovers to refresh the LEGO Art piece on display in their house.

All four new sets come with a signature tile unique to the set that is worthy of any true work of art, and a new hanging element to make them easy to hang up and switch around.

The launch comes following research from The LEGO Group that found that 73 per cent of adults often research new ways to help them relax. Each LEGO Art set comes with a bespoke soundtrack to aid the construction, each featuring anecdotes from the creators of Iron Man and Star Wars, or those closest to the stories of Andy Warhol and the Beatles; the soundtracks dive into the inspiration behind each design.

The LEGO Marvel Studios Iron Man set will be available exclusively from LEGO Retail Stores and LEGO.com while the other three sets will be available from retailers from 1st August 2020, or from 1st September in the US.

LEGO Andy Warhol’s Marilyn Monroe set will allow pop art admirers to recreate Andy Warhol’s famous bright pink screenprint of Marilyn Monroe from 1967, or reimagine it in three different colours using LEGO tiles.

With LEGO The Beatles, music lovers can bring Beatle-fandom into the home with a LEGO portrait of their favorite band member, whether it’s John Lennon, Sir Paul McCartney, George Harrison or Sir Ringo Starr. Each set can be used to create four unique portraits or collect four and display the full band side-by-side. Fans can get by with a little help from friends of the Beatles as they switch their headphones over to accompanying soundtrack to listen to music and stories about the band as they build.

LEGO Marvel Studios Iron Man challenges super hero fans to decide between powering their hero up with the Mark III, the Hulkbuster Mark I or the Mark LXXXV with this three-in-one set. After the tough decision is made, builders can recharge by listening to cool details about the set and stories from Marvel Experts as part of the accompanying soundtrack.

Fans who want to channel Tony Stark and ‘run before you walk’ can combine three of the same sets into one to create the ultimate Iron Man artwork.

Finally, LEGO Star Wars The Sith celebrates iconic villains from a galaxy far, far away with this three-in-one portrait set. Choose between portraits that pay tribute to the Sith, with Darth Vader, Darth Maul or Kylo Ren, or take the artwork to the next level by combining three sets into an ultimate Darth Vader wall piece.

The soundtrack means the Force will be with fans as they create their very own piece of wall art while listing to music from the films and fun stories from Star Wars creators.

Louise Elizabeth Bontoft, senior design director at the LEGO Group, commented: “We know adults are always trying to destress after a day at work, and we thought, what better way to help them switch off than by encouraging them to explore their favourite passion in a new creative way?

“With these wider ranging designs, we believe that we can inspire film fans, music lovers and art and design aficionados to immerse themselves in a world of art and creativity linked to their idols. Through this new experience, we believe adults can unwind, engage in a mindful building activity and ultimately create a beautiful piece of wall art that perfectly reflects their personality.”

These new wall art sets are the second 2D tile creative concept to be announced by the LEGO Group this year, following the launch of LEGO DOTS, a new theme that offers children a new way to express themselves inspired by arts and crafts.

The LEGO Art range will be available to pre-order from Zavvi.com and lego.com from 2nd July.

Wild + Wolf signs major Disney deal for its growing Ridley’s Games brand

The design-led gifting company, Wild + Wolf has signed a new partnership with Disney to bring a cast of popular Disney, Pixar, Marvel, and Star Wars properties to its Ridley’s Games portfolio this year.

Marking the first licensed range for the growing games brand, the product collection will consist of games and puzzles featuring gameplay that remains true to and captures the detail of the licensed characters and properties.

Ridley’s’ bestselling games like Think Fast! and Selfish will be adapted into editions, popular formats such as reaction games will be developed with unique themes, and original games will also be launched across the Disney, Pixar, Marvel and Star Wars franchises.

The contract will include rights across the UK, France, Iberia, GAS, Benelux, Nordics, Italy, CEE, the Middle East, Africa, Australia and New Zealand.

The initial collection will be launching in AW20 will include: Think Fast: Disney Edition, Drawsome: Disney Edition, Disney Villains Selfish, Disney Quiz Trivia, Star Wars Force Battle, Star Wars Selfish, Star Wars Jigsaw Puzzle, Star Wars: Mandalorian Game (Name TBC), Star Wars Quiz Trivia, Star Wars: Don’t Upset The Wookie, Marvel Hulk Smash, Marvel Spidey Sense, and Marvel Quiz Trivia.

“We couldn’t be happier to work with Disney,” said Emma Puzey, licensing manager of Wild + Wolf. “Disney, Pixar, Marvel and Star Wars are global household brands that are loved by millions of people around the world. Our licensed range strengthens our mission to create innovative, giftable, and entertaining games for all ages.”

The license comes at a time of significant growth for the games brand, as Ridley’s Games was just exhibited at its first London Toy Fair, celebrated a bumper year of award wins, received a dedicated UK account manager, as well as seeing great success in expanded international distribution with translations into multiple languages.