The Steve McQueen estate has announced a raft of new licence agreements and global sub agent partnerships, brokered by Renaissance Licensing.
Chad McQueen, the only living son of legendary actor Steve McQueen, has expanded the Steve McQueen licensed product portfolio with a number of newly granted licences in recent months.
Brokered by Renaissance Licensing, the new partnerships include:
- A special edition chukka boot based on a design that Steve himself wore from The Original Playboy of Denmark.
- Automotive-inspired luxury timepieces from B.R.M. Chronographes of France.
- A special edition Desert Rider from Metisse Motorcycles of the UK.
- A limited edition co-branded Steve McQueen X Le Mans capsule collection with Automobile Club de l’Ouest for Diverse, one of the leading apparel companies in Poland.
These new partnerships speak to McQueen’s global appeal as one of Hollywood’s most famous leading men.
Chad McQueen said: “It is so gratifying to see the continued interest that people all over the world have in my dad. Each new partnership is a chance to reach a whole new generation of fans.”
To continue fueling the international expansion of the Steve McQueen brand, Renaissance Licensing has signed multiple sub agents for territories outside of North America, including:
- Blue Chip Brands for the Australian and New Zealand markets.
- Interactive Licensing Management for the Greater China, Japan and Southeast Asian markets.
- Gorian Consumer Products for the German, Swiss, Austrian, Netherlands, Belgian and Luxemburg markets.
- Infiniss for South Korea.
“Having local partners in key markets for the Steve McQueen brand is critical for our expansion strategy,” said Liz Van Denburg, partner at Renaissance Licensing. “We have worked with these agents for many years and are confident in their ability to bring best-in-class partners to the Steve McQueen family of licensees.”
