Smiley secures multi-territory accessories deal with fashion specialist Concept One

Published on: 22nd July 2021

A new raft of Smiley themed accessories will be heading to the UK next year, thanks to a recently signed partnership between the iconic lifestyle brand, Smiley and the children’s and adult fashion specialist, Concept One.

Arriving just ahead of Smiley’s 50th anniversary, the Concept One collection will span headwear, cold weather accessories, wallets, handbags, and more. The range will be made available across five territories, these being the US, Canada, Mexico, the UK, and Australia. The range is scheduled to launch from Spring 2022.

“This partnership is a great opportunity for us and we are very excited to start working with Concept One,” said Alex Ruiz, senior partnership manager USA at Smiley.

Founded in 1972 by Franklin Loufrani, Smiley is heading into its 50th anniversary celebration next year when it will mark five decades of recognition as a counter-culture icon. Over its half a century, Smiley has become a lifestyle brand synonymous with the pursuit of happiness, with a consumer products and licensing portfolio that spans textiles, puzzles, party goods, stationery, car accessories, and toys for licensed brand partners and retailers.

Concept One now joins a growing roster of licensing partners for the brand as it continues to spread its message on the global stage.


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