Ram Truck and Lucchese collaborate on range of handcrafted boots

Published on: 9th December 2021

Two iconic brands, Ram Truck and Texas-based bootmaker Lucchese, have collaborated on the launch of a premium, western-infused and handcrafted boot collection inspired by the craftsmanship and quality materials that are the hallmarks of the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition.

“We’re excited to launch our design collaboration with premium boot maker Lucchese, showcasing again how the Ram Truck brand takes great pride in delivering a high level of quality and craftsmanship in every product delivered to customers,” says Marissa Hunter, Ram Truck Vice President of Marketing, North America.

“This one-of-a-kind collection brings together these two high-end brands, drawing inspiration from the premium materials featured inside the Ram Limited Longhorn 10th Anniversary Edition.”

Carefully designed with the utmost attention to detail and built to the ultimate specifications of Ram truck customers, the handcrafted boot collection includes five styles of Ram-branded boots: three for men and two for women.

“With any partnership Lucchese enters, we look for shared values and common purpose,” says Doug Hogue, Vice President of Product and Marketing for Lucchese. “Ram Truck clearly exemplifies a drive and desire to provide the highest quality and most premium experiences to their customers. At Lucchese, we feel the same.

“Together, we have been able to celebrate the beauty and craft that unites us through the western lifestyle.”

To commence the collaboration, both the Ram Truck brand and Lucchese dive deeper into the creative process, creation and execution of the boot collection on Ram’s Behind the Badge hub, featuring an interview with Ryan Nagode, Chief Interior Designer, Ram Truck brand, and Trey Gilmore, Director of Product Development, Lucchese.

The full collection is available now for pre-order at



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