WarnerMedia has unveiled a unique pop-up experience, The Batman “Unmask The Truth”, in the heart of Singapore’s famous shopping district on Orchard Road.
The interactive event, which was made possible with the support of Singapore Tourism Board and local partners XM Studios, Secretlab and Shopee, as well as global partners LEGO, Spinmaster and McFarlane, will be open daily from February 25 to March 13, and is timed to run alongside the theatrical launch of The Batman in cinemas.
The Batman “Unmask The Truth” pop-up event, at Level 1 of Shaw House, Orchard Road, offers the perfect selfie location with a life-sized Muckle figure of The Batman, a replica Bat Signal and a thematic photo booth. Attendees have the perfect chance to recreate their own movie poster with the movie’s distinctive red-and-blue lighting.
On site, there will be displays of limited-edition merch from local Singaporean brands. XM Studios has released a collectible showcase – The Batman’s Greatest Battles – while Secretlab will unveil the latest addition of the all-new The Batman Movie Edition chair with a magnetically detachable Bat Emblem – the first for any gaming chair.
Fans looking to purchase movie-themed memorabilla can also visit Shopee from February 27 to March 13 and look out for attractive deals and giveaway prizes to be won. Via the e-commerce platform, other DC products from LEGO, Spinmaster and McFarlane will also be on show.
Passersby and shoppers who are around in the evening can look across the street to ION Orchard and catch the Bat Signal for the ultimate photo opp. Every night from 7-10pm, the iconic distress call will shine out from the mall’s enormous ambient screen.
DC fans can also participate in The Riddler’s Challenge, an interactive online riddle-based game sending players on a journey down Orchard Road as they test their knowledge about Singapore’s famous shopping stretch. The first 2,000 participants who register for the challenge on the event microsite will redeem an exclusive “The Riddler’s Pack” containing The Batman-themed merchandise. Superfans who complete all of the riddles and share why they are the biggest fan of The Batman stand a chance to win the grand prize worth S$400.
For more details of the event, visit DCTheBatmanExp.com.
The Batman premieres in cinemas internationally, including Korea on March 1, Indonesia and Philippines on March 2, and in Singapore, Taiwan, Thailand and Malaysia on March 3. The movie opens in India and the US on March 4.
WarnerMedia’s streaming service HBO GO will feature 35 Batman-related titles during the campaign month.