PlaybyPlay, a brand by Famosa and part of the Giochi Preziosi international toy group, will manufacture and distribute a wide range of Molang plush in different sizes scheduled to be on the market by Christmas 2024.
Millimages, one of the oldest independent animation studios and IP developers in Europe, has announced that its flagship brand Molang has partnered with PlaybyPlay for plush toys in Europe and Latin America. The first items from the plush collection were exclusively unveiled at the Nuremberg Toy Fair, which was attended by both Millimages and PlaybyPlay.
Plush is the highest performing category for the Molang brand, topping an impressive group of 950 consumer products from 80+ licensees worldwide.
José Miguel Toledo, CEO of Famosa, said: “Partnering with Millimages for the Molang brand represents a significant milestone for Famosa and PlaybyPlay. This collaboration aligns perfectly with our commitment to delivering joyful and high-quality products to children and families across Europe and Latin America. Molang, with its message of kindness and inclusivity, mirrors our values at Famosa. We are excited to bring these plush toys to market, contributing to the brand’s global appeal and enriching our diverse portfolio. This partnership reflects our ongoing dedication to innovation and excellence. We look forward to unveiling the first items of this collection and to a successful launch for Christmas 2024.”
Julien Barbier from Consumer Product Connection and agent for Molang in Iberia stated: “We are excited about the launch of the new range of Molang products from Play by Play and Famosa group. We are happy to have a partner of this level, which is undoubtedly a guarantee of success and will allow us to continue consolidating the brand in European and Mexican markets together with the rest of the licensees.”
Alexandra Algard-Mikanowski, Licensing and Merchandising director at Millimages, said: “We are thrilled to announce our partnership with Famosa Group and develop existing collaborations with Molang across Europe and Mexico. Together, our shared goal is to expand the distribution of this pivotal product category for Molang.”
Molang, aka: ‘The Ambassador of Kindness’, is an international TV, social media, licensing and merchandising phenomena. The brand has had huge exposure and engagement worldwide with 712m views on YouTube Kids and 18m on the adult YouTube channel. In 2023 alone, Molang gained 821k Tik Tok subscribers and 335k on Instagram. As it has evolved into a pop culture icon, Molang’s versatility has been drawing large Gen-Z and millennial audiences on YouTube and social media platforms with its parodies and its good-humoured take on modern life.
