Poodle & Blonde, the British luxury interiors brand, has signed with Lisle Licensing to take its business into a global licensing programme.

Whinnie Williams and Kierra Campbell

The Licensing programme will build upon the company’s success as a wallpaper and fabric brand which ‘revives and modernises prints with stylish, nostalgic and timeless design to transform the spaces where we live, work and play’.

With a licensing programme focused on key categories for today’s consumers, the team at Lisle Licensing and creative duo Whinnie Williams and Kierra Campbell, who founded the business six years ago, are all savvy to the growing global homewares market which has seen year on year record highs following the Covid pandemic four years ago.

Poodle & Blonde’s core categories have been focused on collections of high quality wallpaper and fabrics, with colourways and designs that blend perfectly as mix-and-match and including sustainability options wherever possible. Over six years it has developed a portfolio of UK and international corporate, brand and trade collaborations which include the likes of Soho House, Velux, Mama Shelter Hotel Group, Grey Goose Vodka, Coat Paints, Haden, The Breakfast Club and Made.

Whinnie and Kierra commented: “We wanted to create a brand that was a true reflection of our own sense of style, full of print and colour, bursting with creativity and cool. We have achieved above and beyond our original expectations and believe now is the right time to launch bespoke licensed ranges which engage with today’s consumers and push the boundaries of conventional home furnishings. Building upon our flair for creating the ‘wow’ factor in interior trends, we chose the team at Lisle because they understand where we’re at with creativity and pushing boundaries, as well as exploring and developing sustainable options where possible; that makes for an exciting licensing partnership.”

Lisle Licensing will bring to life Poodle & Blonde’s expansion dreams across homeware & accessories, tableware & kitchenware, luggage & bags, home furniture, fragrance and textiles.

Becky Sherwood, commercial & retail manager at Lisle Licensing, added: “Poodle & Blonde have an extraordinary flair for #stylishnostalgia and #futurevintage, reimagining stylistic home décor of days gone by and bringing it bang up to date for today’s interior trends. We are thrilled they’ve partnered with us and look forward to expanding upon the original vision in consumer products.”