International Olympic Committee launches unified Olympic Shop

Published on: 29th October 2021

The International Olympic Committee (IOC) has announced the launch of a unified online Olympic shop developed in collaboration with global merchandise leader Fanatics. The launch of the Olympic Shop comes as Paris 2024 marks its 1,000-day countdown to the opening of the next Olympic Summer Games.

Through the Olympic Shop, fans will be able to purchase official Olympic and Paralympic Games merchandise produced by licensees and suppliers appointed by the IOC and the Organising Committees of the upcoming Games editions, Paris 2024, Milano Cortina 2026 and LA28.

“This is an exciting launch for us, as fans from an increasing number of territories will be able to purchase official Olympic merchandising and connect with the magic of the Olympic Games ahead of each edition,” says Timo Lumme, IOC Television & Marketing Services Managing Director. “We are looking forward to collaborating on this new shop with the Organising Committees of Paris 2024, Milano Cortina 2026 and LA28 to engage with a broader fanbase and offer collectables and goods that convey the values of the Olympic Movement, in line with the IOC Global Licensing Strategy.”

The Olympic Shop will offer the largest assortment of Olympic-branded merchandise to date, distributed through Fanatics’ vertical, on-demand manufacturing model and globally connected supply chain, as part of three Olympic core licensing collections: The Olympic and Paralympic Games Collection; The Olympic Heritage Collection and the Olympic Collection, which targets a young and active audience through unique branded products exclusively available online and at The Olympic Museum Shop in Lausanne, Switzerland, such as toys and games, bags, stationary items and sports equipment.

The different collections are currently available in the United States, Mexico and Europe, including France, the United Kingdom and Switzerland, and will expand further by summer 2022, with exclusive product launches along the way. Visa, the Worldwide Olympic and Paralympic payment partner, is the official way to pay on the Olympic Shop.

The Olympic Shop complements the Olympic store on Tmall, developed in collaboration with Worldwide Olympic and Paralympic Partner Alibaba and which remains the official platform for Chinese fans to purchase official Olympic and Paralympic products.


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