Fanbytes has been acquired by Brainlabs, one of the largest digital marketing agencies in Europe, the U.S. and APAC.

Since its inception in 2012, Brainlabs has grown to a team of 800 people across the globe, delivering work for brands including Formula 1, American Express and Mars.

Fanbytes’ founder Timo Armoo says: “Since starting this business with my two co-founders at university, we’ve been obsessed with becoming the best influencer marketing partner for brands wanting to reach a Gen Z audience, and joining Brainlabs means we can advance that mission in two ways.

“Firstly, we can now provide our services at a greater scale. With offices in the US, Canada, Brazil and Singapore, they’re the perfect partner to take our expertise global and grow a physical presence in these locations.

“Furthermore, as one of the best performance marketing agencies in the UK, we are especially excited to start introducing world-class performance marketing to all of our campaigns. We will now be able to combine the power of influencer marketing with the precision targeting of performance marketing.

“We’ll still be maintaining our focus on influencer marketing and providing more insights and value for marketers trying to understand the ever-changing Gen Z landscape.”

For more information visit fanbytes.co.uk