NEWS

Emoji partners with eco-focused Greenre Brand to launch new sustainable range

Published on: 17th February 2021

Emoji – The Iconic Brand is making new waves across the Canadian market thanks to a new partnership with INProduction Licensing’s Greenre Brand that will see the launch of new stationery, activity, crafts, novelty, and back to school lines.

The new deal marks a firm foothold for the Emoji company in the sustainable products market, teaming with a specialist in the field who boasts a portfolio of products developed from recycled, natural materials, recyclables, non-toxic, bio-fibres, as well as new age biopolymers.

“We are excited to start our partnership with Greenre Brand,” said Marco Huesges, CEO and founder of the Emoji Company. “Its product portfolio is truly innovative and eco-friendly with recyclable materials to support our environment.”

As the energy and climate crisis continues to become an increasingly serious environmental problem, Emoji’s latest partnership is one of many sweeping across the licensing industry with a greater environmental consciousness, reflective of the growing desire among consumers and brands alike to help tip the scales of the issue through considered purchases.

Globally recognised brands making the leap into eco-friendly product development is a considerable move forwards for the ongoing and ever-pressing campaign.

Keith Loiselle, president, and CEO of Greenre Brand, said: “Partnering with the Emoji brand is important for Greenre. The Emoji brand is a global phenomenon, a globally recognized brand with products in over 130 countries. We could not be more excited, and we look forward to years of mutual beneficial product development.”  

The new partnership will be managed by Peter Noonan of NPZ Consulting Inc, working with Retail Monster, the Emoji Company’s North American licensing agency.

RECENT ARTICLES

Tomy agrees Bluey partnership with BBC Studios for Toomies

Toikido…what’s next?

The February issue of Toy World is online now

She-Ra and the Princesses of Power to premiere on Pop

Dino Ranch goes on US tour

YuMe Toys unveils global launch of DZNR collectibles

Acamar appoints Bing licensing agent in France

Star-studded cast announced for Paw Patrol movie

Mattel UK Consumer Products welcomes two new hires

CoComelon franchise expands further through spin off shows