Category Archives: Entertainment

Take a first look at the new Peaky Blinders: Faster Than Truth card game from Steamforged Games

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Fans have been offered a sneak first peek at the upcoming Peaky Blinders: Faster Than Truth card game, a tabletop gaming title developed by Steamforged Games under a licensing agreement with Banijay Brands and Caryn Mandabach Productions.

The card game is scheduled for release on February 26, 2021 and will pay homage to the award winning series that follows the misadventures of the Shelby family as they fight to maintain an empire across the lawless streets of 1920s Birmingham and beyond.

In Peaky Blinders: Faster Than Truth, players can take a walk down those very streets as they try to gather resources to beat their rivals. Players use cards to gain resources and money as well as hinder their opponents. To get through the game, players must rely on their ability to bluff and garner intelligence as they make and break alliances in the bid to come out on top.

The game has been designed for two to six players with a playing time of 30 minutes. Check out the first images of the card game below.

Take a first look at the new Peaky Blinders: Faster Than Truth card game from Steamforged Games

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Fans have been offered a sneak first peek at the upcoming Peaky Blinders: Faster Than Truth card game, a tabletop gaming title developed by Steamforged Games under a licensing agreement with Banijay Brands and Caryn Mandabach Productions.

The card game is scheduled for release on February 26, 2021 and will pay homage to the award winning series that follows the misadventures of the Shelby family as they fight to maintain an empire across the lawless streets of 1920s Birmingham and beyond.

In Peaky Blinders: Faster Than Truth, players can take a walk down those very streets as they try to gather resources to beat their rivals. Players use cards to gain resources and money as well as hinder their opponents. To get through the game, players must rely on their ability to bluff and garner intelligence as they make and break alliances in the bid to come out on top.

The game has been designed for two to six players with a playing time of 30 minutes. Check out the first images of the card game below.

Japan’s biggest anime feature movie Demon Slayer has its sights on US licensing with Lucky Helmet

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The Japanese animated feature film, Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train is set to expand its licensing and merchandising presence across the US through the efforts of the IP development business, Lucky Helmet.

It will mark the first in a sweep of new IP to be brought to the region’s licensing sector thanks to the firm’s appointment by Aniplex of America Inc to represent selected titles released in North America.

Lucky Helmet is a newly launched agency focused on assisting creators, producers, and other IP owners with commercialisation strategies on existing brands, as well as with the development of new content-based franchises.

The partnership will be led by Demon Slayer, a highly anticipated film based on one of the best-selling manga series. According to the film’s official Twitter account, the film had grossed ¥28.8 billion ($277.5 million) as of December 7, overtaking the American film, Titanic. It is now the second highest-grossing film in Japan, ever, behind only Studio Ghibli’s 2002 release, Spirited Away.

The Demon Slayer film is breaking records in other Asia territories as well. In China, the movie surpassed China’s Jiang Ziya to become the highest-grossing animated feature of 2020; and in Taiwan, the film quickly earned over $15 million, making it the biggest release of the year, and the highest-grossing animation release of all-time in the territory.

The movie centers on the hero Tanjiro Kamado’s efforts to save the lives of passengers aboard the Mugen Train, named after the Japanese word for infinity, on which countless people have gone missing.

The film is currently being adapted for American audiences, and is expected to release in the US in 2021 by the Sony-owned division Aniplex of America in association with Funimation.

“Demon Slayer’s box-office success overseas, in the middle of a pandemic, is nothing less than extraordinary,” commented Marc Harrington, founder of Lucky Helmet.

“We are incredibly excited to have the opportunity to support Aniplex on its licensing and merchandising efforts in North America, and we are confident that the film will further excite fans, and that there will be great potential for new licensing partners across many categories.”

Lucky Helmet previously announced that it had signed four-time Academy Award-nominated animation studio, Cartoon Saloon, to consult on licensing and merchandising opportunities based on its original IP, including the animated feature film, Wolfwalkers; the International Emmy Award-nominated series, Puffin Rock, and its upcoming film, Puffin Rock-The Movie.

Japan’s biggest anime feature movie Demon Slayer has its sights on US licensing with Lucky Helmet

Posted on by

The Japanese animated feature film, Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train is set to expand its licensing and merchandising presence across the US through the efforts of the IP development business, Lucky Helmet.

It will mark the first in a sweep of new IP to be brought to the region’s licensing sector thanks to the firm’s appointment by Aniplex of America Inc to represent selected titles released in North America.

Lucky Helmet is a newly launched agency focused on assisting creators, producers, and other IP owners with commercialisation strategies on existing brands, as well as with the development of new content-based franchises.

The partnership will be led by Demon Slayer, a highly anticipated film based on one of the best-selling manga series. According to the film’s official Twitter account, the film had grossed ¥28.8 billion ($277.5 million) as of December 7, overtaking the American film, Titanic. It is now the second highest-grossing film in Japan, ever, behind only Studio Ghibli’s 2002 release, Spirited Away.

The Demon Slayer film is breaking records in other Asia territories as well. In China, the movie surpassed China’s Jiang Ziya to become the highest-grossing animated feature of 2020; and in Taiwan, the film quickly earned over $15 million, making it the biggest release of the year, and the highest-grossing animation release of all-time in the territory.

The movie centers on the hero Tanjiro Kamado’s efforts to save the lives of passengers aboard the Mugen Train, named after the Japanese word for infinity, on which countless people have gone missing.

The film is currently being adapted for American audiences, and is expected to release in the US in 2021 by the Sony-owned division Aniplex of America in association with Funimation.

“Demon Slayer’s box-office success overseas, in the middle of a pandemic, is nothing less than extraordinary,” commented Marc Harrington, founder of Lucky Helmet.

“We are incredibly excited to have the opportunity to support Aniplex on its licensing and merchandising efforts in North America, and we are confident that the film will further excite fans, and that there will be great potential for new licensing partners across many categories.”

Lucky Helmet previously announced that it had signed four-time Academy Award-nominated animation studio, Cartoon Saloon, to consult on licensing and merchandising opportunities based on its original IP, including the animated feature film, Wolfwalkers; the International Emmy Award-nominated series, Puffin Rock, and its upcoming film, Puffin Rock-The Movie.

Melissa & Doug will continue to evaluate licensing as ‘an area of growth for the firm’

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The global toy maker, Melissa & Doug has expressed its plans to continue to evaluate licensing “as an area to grow its reach”, as it looks for the right platforms through which to reach more parents and children.

The traditional toy specialist hit a major milestone last month when it revealed the details of its ‘biggest push into the licensing space to date,’ through a partnership with ViacomCBS Consumer Products to launch a range of PAW Patrol and Blue’s Clues & You co-branded toys.

The move was billed by the toy maker as its latest steps towards international expansion, offering the firm a ‘larger platform to reach more parents and children’ with the messaging around the benefits of hands-on, open-ended play that has become somewhat synonymous with the Melissa & Doug portfolio.

Speaking with Licensing.biz, the firm has stated that licensing will be an area the company will continue to monitor and evaluate as an area of growth wherever its supports the core mission statement of Melissa & Doug to promote play.

“Right now, we’re focused on and excited about the roll our of the products with Nickelodeon in Fall 2021,” said Dave Henderson, chief commercial officer at Melissa & Doug.

“As a company, we seek opportunities with brands that align with our core values, and like Melissa & Doug, PAW Patrol and Blue’s Clues & You! are grounded in fostering imaginative play, problem solving, and creative thinking.

“The partnership affords us a larger platform to reach more parents and children with our message about the benefits of hands-on, open-ended play. If a child’s love for Marshall or Blue is what introduces them to our brand and the joys of imaginative, tangible, unstructured play, I will consider that a win.”

With licensing representative of around 44 per cent of the global toy category’s revenue, and ViacomCBS – Nickelodeon’s parent company – itself, a top ten toy licensing company, the partnership is certainly more than a little appetising.

The toys designed under the partnership – for both PAW Patrol and Blue’s Clues & You – will be developed to educate and empower pre-schoolers through active engagement, with a focus on problem solving and creative thinking.

Henderson, said: “Both toy lines will showcase the same exceptional quality, attention to detail, and unexpected twists on classic play patterns that have made our brand a favorite of parents and children alike for more than 30 years.

“By partnering with these established properties, we are able to reach 350MM families worldwide, connecting with new audiences and introducing them to the Melissa & Doug brand.

“We will continue to evaluate licensing as an area to grow our reach where it makes sense and only if it supports our message about the benefits of hands-on, open-ended play,” he added.

Keep an eye out for the full interview feature with Melissa & Doug’s Dave Henderson in ToyNews soon.

Stern Pinball partners with Led Zeppelin to launch new range based on the band and its music

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The lifestyle brand, Stern Pinball, has struck up a new partnership with the iconic rock band, Led Zeppelin, to launch a range of themed pinball machines each inspired by the brand and its music.

Formed in London in 1968, Led Zeppelin consisted of vocalist Robert Plant, guitarist Jimmy Page, bassist and keyboardist John Paul Jones, and drummer John Bonham. Together they became one of the best-selling bands with estimated record sales of 300 million units worldwide.

In 1995 Led Zeppelin was inducted into the Rock and Roll Hall of Fame for their innovative and influential impact on the entire music industry.

In this high energy rock and roll pinball concert experience, pinball and music are fused together. Players are transported back to Led Zeppelin’s early days and tour the world from 1968-1980. As if players were members of the band playing its music, their play updates game features at the start of each verse and chorus of ten iconic Led Zeppelin songs:

  • Good Times Bad Times
  • Whole Lotta Love
  • The Song Remains the Same
  • Rock and Roll
  • Trampled Under Foot
  • Ramble On
  • Kashmir
  • Immigrant Song
  • Black Dog
  • Communication Breakdown

“There is nothing more energizing and fun than bringing pinball and music together,” said Gary Stern, chairman and CEO of Stern Pinball, Inc. “Partnering with Led Zeppelin, we created a one-of-a-kind pinball experience. It’s our dream goal to create a pinball machine with this iconic rock band.”

The Pro, Premium, and Limited Edition models all feature a custom-molded Hindenburg Zeppelin toy, based on the iconic imagery from the Led Zeppelin I album. When lit, the Zeppelin toy scores speed locks on the player’s musical journey to Zeppelin multiball. A custom Swan Song Records trademark Icarus sculpted leaper toy takes flight when smashed by the chaotic pinball.  A three-bank of drop targets, three custom steel ramps, and three flippers keep the pinball action rolling.

The Premium and Limited Edition models feature an innovative interactive Electric Magic toy.  This device is a unique motorized toy which rises from below the playfield to create different magical pinball experiences.

An optical spinner charges the Electric Magic magnet, capturing and making balls disappear.  The Electric Magic device also converts into a physical pinball bash toy capable of locking a ball or launching a ball aroundthe playfield.

In true rock concert fashion, the Expression Lighting System with 96 intelligent RGB LED’s enables full color spectrum control. Positioned in pockets cut into the cabinet sides to provide color themed full playfield illumination, this integrated playfield lighting system is synchronized to custom light shows specifically designed for every song and dynamically responsive to game events.

Only 500 Limited Edition games will be made for sale throughout the world.  This limited version includes an exclusive Icarus themed full color mirrored backglass, exclusive custom themed cabinet artwork, custom high gloss Paradise Shimmer Blue powder-coated armor, a custom autographed bottom arch, exclusive custom art blades, upgraded audio system, anti-reflection pinball glass, a shaker motor, and a sequentially numbered plaque.

Stern Pinball partners with Led Zeppelin to launch new range based on the band and its music

Posted on by

The lifestyle brand, Stern Pinball, has struck up a new partnership with the iconic rock band, Led Zeppelin, to launch a range of themed pinball machines each inspired by the brand and its music.

Formed in London in 1968, Led Zeppelin consisted of vocalist Robert Plant, guitarist Jimmy Page, bassist and keyboardist John Paul Jones, and drummer John Bonham. Together they became one of the best-selling bands with estimated record sales of 300 million units worldwide.

In 1995 Led Zeppelin was inducted into the Rock and Roll Hall of Fame for their innovative and influential impact on the entire music industry.

In this high energy rock and roll pinball concert experience, pinball and music are fused together. Players are transported back to Led Zeppelin’s early days and tour the world from 1968-1980. As if players were members of the band playing its music, their play updates game features at the start of each verse and chorus of ten iconic Led Zeppelin songs:

  • Good Times Bad Times
  • Whole Lotta Love
  • The Song Remains the Same
  • Rock and Roll
  • Trampled Under Foot
  • Ramble On
  • Kashmir
  • Immigrant Song
  • Black Dog
  • Communication Breakdown

“There is nothing more energizing and fun than bringing pinball and music together,” said Gary Stern, chairman and CEO of Stern Pinball, Inc. “Partnering with Led Zeppelin, we created a one-of-a-kind pinball experience. It’s our dream goal to create a pinball machine with this iconic rock band.”

The Pro, Premium, and Limited Edition models all feature a custom-molded Hindenburg Zeppelin toy, based on the iconic imagery from the Led Zeppelin I album. When lit, the Zeppelin toy scores speed locks on the player’s musical journey to Zeppelin multiball. A custom Swan Song Records trademark Icarus sculpted leaper toy takes flight when smashed by the chaotic pinball.  A three-bank of drop targets, three custom steel ramps, and three flippers keep the pinball action rolling.

The Premium and Limited Edition models feature an innovative interactive Electric Magic toy.  This device is a unique motorized toy which rises from below the playfield to create different magical pinball experiences.

An optical spinner charges the Electric Magic magnet, capturing and making balls disappear.  The Electric Magic device also converts into a physical pinball bash toy capable of locking a ball or launching a ball aroundthe playfield.

In true rock concert fashion, the Expression Lighting System with 96 intelligent RGB LED’s enables full color spectrum control. Positioned in pockets cut into the cabinet sides to provide color themed full playfield illumination, this integrated playfield lighting system is synchronized to custom light shows specifically designed for every song and dynamically responsive to game events.

Only 500 Limited Edition games will be made for sale throughout the world.  This limited version includes an exclusive Icarus themed full color mirrored backglass, exclusive custom themed cabinet artwork, custom high gloss Paradise Shimmer Blue powder-coated armor, a custom autographed bottom arch, exclusive custom art blades, upgraded audio system, anti-reflection pinball glass, a shaker motor, and a sequentially numbered plaque.

The Point. 1888 secures raft of licensees for Moonbug’s CoComelon across books, arts & crafts, puzzles and more

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The hit children’s brand, CoComelon has strengthened its licensing portfolio with the addition of no fewer than 11 new licensing partners, thanks to a slate of signings secured by The Point. 1888 on behalf of the pre-school IP owner, Moonbug Entertainment.

The brand extension specialist was brought on board in August 2020 as the master licensing agency across EMEA for CoComelon and other brands under the Moonbug umbrella, including Blippi, My Magic Pet Morphle and ARPO. Since joining, The Point.1888 has sought to build on the fast-growing popularity and awareness of CoComelon, signing licensees that will give the brand products to widen consumer engagement.

New licensees secured by The Point.1888 for CoComelon, include the clothing specialist, Poetic Brands, the underwear specialist Misirli who will produce CoComelon socks, Egmont Books as the master publisher for story, board, novelty, activity, and sound books, and children’s bedding specialist Character World.

Meanwhile, Crayola will create colouring and activity books, Alligator Products will expand on the Crayola offering with complimentary colouring and activity books, RMS International will produce CoComelon wooden puzzles, arts & crafts, bubble kits, and sensory toys, YWOW will create CoComelon branded collectable mini cube puzzles, Danilo will produce greeting cards, and Sinco Creations will produce accessories and playmates.

Finally, Zak will develop a line of lunchware.

These new licensees join CoComelon’s existing partners Jazwares and Bandai, whose products have already proven hugely popular since their launch in A/W as well as Wow! Stuff, Ravensburger, TDP Textiles, Aykroyds & Sons and Egmont Magazine all launching SS2021.

Becky Langer, senior commercial manager of soft goods at The Point.1888, said: “The broad range of deals we’ve secured ensures that CoComelon’s fast-growing audience can build a greater affinity with the brand and still get enjoyment from it even while away from the TV or iPad.

“The growth of the brand is phenomenal and we only expect this to accelerate once product hits the markets and consumers can fully immerse themselves in the world of JJ and the rest of the CoComelon gang.”

Simon Philips, senior in-house advisor, Moonbug, added: “It is great to watch the affinity for CoComelon grow globally and we’re thrilled to bring a broad range of experiences – from puzzles to clothing – to kids and families everywhere.”

Further developments in CoComelon’s EMEA brand licensing programme are to be announced in the coming weeks and the first products are expected to be in stores by January 2021.

Hachette Children’s brings Enid Blyton to the Fonetti app in digital first for the children’s author

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Hachette Children’s Group – the revered children’s publishers and publishers of author Enid Blyton, as well as owner of Enid Blyton Entertanment – ha teamed with the Department for Education’s approved reading practise app, Fonetti.

The deal will see a selection of Blyton’s stories uploaded to the Fonetti library, a resource that allows children to practise their reading skills and improve their literacy by listening to them reading aloud and checking their accuracy.

This is the first time ever that Enid Blyton has been part of a digital literacy platform.

Blyton is one of the world’s best-selling children’s authors with sales of her books in excess of 500 million copies, translated into over 40 languages. In the UK she sells more than one book a minute and many of her books have been adapted into films and TV series.

As well as being regularly voted the UK’s best-loved author, according to UNESCO, Enid Blyton is the most translated children’s author in the world.

Children will now be able to access the Blyton stories, which are grouped into three categories: summertime stories, animal stories and magic and mischief stories, using the Fonetti App (fonetti.com), with each bundle of stories costing £7.99.

Fonetti’s Kim Antoniou, said: “We are delighted to be able to offer our Fonetti readers these stories, from one of the best loved children’s authors of all time.  

“Literacy is the cornerstone of every child’s life.  Without it, children (and adults) are held back at every stage. The ability to read is a vital life skill and the Fonetti App aims to promote reading, particularly reading aloud, and language skills to children from four to nine years of age. Being able to offer Enid Blyton titles, alongside our many other authors, will help us to enhance and grow our reader base.”

Karen Lawler, head of brand strategy and licensed content, Hachette Children’s Group, added: “We are delighted to be working with Fonetti to help ensure even more children have access to Enid Blyton’s world-famous stories. 

“Fonetti’s ability to recognise children’s words as they read aloud has the potential to build reading accuracy and fluency. Enid Blyton’s stories have been used to develop literacy skills for generations of children, so we felt it was the perfect fit.”

Wow! Stuff’s collectables range Wow! Pods tops the Amazon Best Seller Charts

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Wow! Stuff’s recently-launched and hit collectable range, Wow! Pods has risen to in the sales ranking to top the charts on Amazon’s Best Seller list in two categories, a result that the company cites as ‘all the more impressive,’ given that the brand’s TV ads haven’t even aired yet.

“We have some super TV commercials waiting in the wings which were due to air across the usual TV channels in the UK,” said Richard North, Wow! Stuff CEO. “We had seen the sell-through success in other territories and now at UK retail without any promotions at all, so decided to launch with our social media campaign from the KidsKnowBest team.

“The sales at our retail partners has beaten everyone’s forecasts and we’ve now sold out several times and are ranked number one in two categories across Amazon: Kids’ Play Action figures and Collectables Figures and Memorabilia.

“Facebook comments are extraordinary, fans just love them and 2021 will reveal loads of new great brands and rare models for fans to add to their collections.”

Marvel, DC, Harry Potter, and Pixar brands are among the leading licenses within the Wow! Pods collection, while Facebook comments indicate that the Wow! Pods collection has already picked up a broad age range of fans and collectors.

One social media comment read: “See, you’re advertising with young kids which means I’m gonna feel stupid buying em… I’m still gonna. I’m 52 and a nerd so the hell with it.”