MyBag has partnered with Núnoo, the Danish bag and accessories brand, and iconic doll brand Barbie, to launch an exclusive collection that launched in line with Barbie Day on 9 March. 

The capsule collection comprises six exclusive bags, including a re-envisioned version of the iconic Helena and Honey bags, a phone pouch and an AirPod holder, in either hot pink, light pink or black, with a hint of sparkle.  

Inspired by the concept of Barbie going to Copenhagen, the partnership combines the laid-back Scandinavian style of Núnoo with the iconic colours and branding of Barbie. Each bag is accessorised with an iconic Danish bicycle keyring with Barbie branding, to tie the theme together. 

MyBag is celebrating the new collection with a vibrant campaign featuring the ultimate girl gang, inspiring fun and confidence in personal style. In line with the MyBag ethos, the campaign promotes self-love and kindness, with the slogan ‘Together we shine with Barbie x Núnoo’.  

The collection will be stocked exclusively on MyBag.com.