Outright Games and MGA Entertainment have revealed their upcoming game, Rainbow High: Runway Rush, the first console game based on the No.1 fashion doll Rainbow High.
Rainbow High: Runway Rush is a puzzle adventure game. Fans will put together their first creative assignment with the theme ‘Everything is Art’, playing as one of the six original Rainbow High characters – Ruby, Poppy, Sunny, Jade, Skyler, or Violet – and utilising their different creative skills as they play. Working together they must show their artistic flair to create a standout idea, and the team with the best idea will be awarded a chance to plan a major project for the Creative Spring Challenge.
Rainbow High: Runway Rush features many beloved locations from the series and gives players the opportunity to both play as and meet their favorite Rainbow High characters. In addition to the main story mode, players will be able to take on a series of quests, play mini games and find collectibles to level up their characters with unlockable outfits.
Beth Goss, CEO of Outright Games, said: “We have had the pleasure of previously adapting two of MGA’s fantastic IPs; L.O.L Surprise! and Bratz, into video games, and we are delighted to be the development and publishing partner for the first Rainbow High video game. Rainbow High is a fast-growing franchise and its core tenets of community and fashion translate incredibly well to dynamic game play in our new title, which we believe complements the overall development of MGA’s brand.”
Isaac Larian, founder and CEO of MGA Entertainment, said: “With the first ever console game for Rainbow High, fans will enjoy the experience of playing as their favourite Rainbow High characters, exploring the school and getting to know these popular characters in an entirely new and interactive way. Since we launched the brand nearly three years ago, we have continued to offer fans many ways to connect with the brand, whether through the fashion doll line, the YouTube and Netflix series or this new game.”
Carla Bolaños Blanco, from Xaloc Studios, added: “The puzzle genre was a natural fit for Rainbow High: Runway Rush, as the franchise is centered so much on creativity, and this genre enables players to take on creative tasks and problem solve in a way that is unique to them.”
Rainbow High is an inclusive line of fashion dolls and accessories which includes characters representing all the colours of the rainbow. The animated series first aired on YouTube and became available on Netflix in March 2021, accumulating more than one billion minutes watched on all platforms.
Rainbow High: Runway Rush will be released this autumn on Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, Nintendo Switch and PC.
The video game trailer can be viewed here.
