Following the brand’s success on YouTube with over 12m views, two Magic Mixies specials are now available on streaming giant Netflix.
Moose Toys’ Magic Mixies brand, which has dominated toy lists seen launching in September 2021, is making moves to reach even more kids by widening its content on Netflix.
Magic Mixies has more than 12.7m views on YouTube, and is now available to stream on Netflix with two Magic Mixies specials. They include content from Magic Mixies season one and two, which follow Sienna, a young girl who unlocks a glittering pathway to Mixia, a mystical land filled with magic creatures, the Mixlings, and new adventures. Both specials are available in five languages: English, French, German, Spanish and Portuguese, further solidifying Magic Mixies’ worldwide appeal.
“Following the success of our first property on Netflix, Heroes of Goo Jit Zu, Magic Mixies is the latest Moose Toys original brand that has taken off beyond the toy aisle,” commented Moose Toys chief commercial officer Ronnie Frankowski. “Its entertainment and licensing extensions have translated into incredible sales and helped fuel growth for the property.”
He added: “Kids can’t get enough Magic Mixies, so we’re giving them more to love with engaging and fun licensed consumer products and entertainment, now on multiple platforms. We’re thoughtfully expanding our collaborations, and continuing to push our creative content is an important step in solidifying the entertainment appeal of the brand.”
Moose Toys recently teamed up with word-of-mouth marketing agency Come Round for a nationwide in-home marketing campaign to raise awareness of the Magic Mixies product range among families in the UK.
As part of the campaign, which started during the February half-term holidays, 500 families from across the UK were selected to receive a Magic Mixies Colour Surprise Cauldron and a Magic Mixies Mixlings Collector’s Cauldron.
Families were encouraged to share their experiences on social media and leave honest product reviews at retail and it has been a huge success so far, generating over 1,000 authentic social media posts and 500 honest product reviews.
