Global TV hit Pinocchio and Friends is in production for a second series with Flair GP’s toy collection launching this spring.

Following a successful first series, animated production Pinocchio and Friends created by Iginio Straffi and inspired by the fairy tale of Collodi’s puppet is about to return in 2023 with original adventures brought to life in collaboration with Rai Ragazzi and in co-production with Toonz Media Group. The first batch of the 26 new episodes is scheduled to premiere by autumn in Italy on Rai Yoyo followed by CBeebies in the UK and then the rest of the world.

Season one of Pinocchio and Friends introduced audiences to the hilarious daily adventures of the puppet and his inseparable friends, set in today’s world with the highest quality CGI animation. Pinocchio, the pirate ragdoll Freeda, the Talking Cricket, and many other old and new characters conquered Italian audiences, and soon landed on BBC’s CBeebies, Discovery Kids Latam, TV Puls Poland, as well as Canal Panda in Portugal, Hop! TV in Israel and Nickelodeon in Greece. Joining TV broadcasters, the Prime Video platform for Italian audiences picked the show, consolidating its already striking presence on air just a few months after the launch.

In addition to its TV success, Rainbow property Pinocchio and Friends delivered a master toy collection created exclusively for the Italian market by Giochi Preziosi. This is being promoted by a cutting-edge, cross-sectional marketing and branding plan that will extend throughout 2023 to support the launch of the new season.

In the UK, Flair GP’s toy collection launches this spring, supported by marketing and PR activities that also extend across the year and include digital campaigns, third-party partnerships with the core target age-group and brand activations.

In the second chapter of the series, the protagonists will engage  in a number of unexpected and unpredictable pirate adventures, plus new characters will be introduced. Among his most heroic feats, Pinocchio will face the ultimate challenge – attending a real school.