NEWS

The Lego Group kicks off Disney100 with SharetheWonder series

Published on: 2nd March 2023

The new SharetheWonder series, celebrating Disney’s centenary, recreates beloved Disney movie moments in Lego brick form.

The three-part series, which launched on 1st March, will feature scenes from timeless Disney and Pixar movies and will encourage fans to share their own favourite Lego built Disney moments on social media using #SharetheWonder. The SharetheWonder series will debut throughout the next month on Lego.com, Lego social channels and Disney’s YouTube.

Disney100 is a celebration of timeless storytelling and unforgettable characters that have entertained and inspired people of all ages for a century. To commemorate 100 years of Disney, the Lego Group is inviting families to share the wonder of storytelling, imagination and creative play that Lego Disney has inspired over the 24 years since it launched.

The Lego Group has also revealed its first collection of Disney100 products to help fans of all ages experience the magic of Lego Disney storytelling:

  • The fun, collectible Lego BrickHeadz Disney 100th Celebration set includes buildable Lego figures of Oswald the Lucky Rabbit, Disney Mickey Mouse, Snow White, and Tinker Bell so fans can relive iconic Disney memories with some of their favourite characters.
  • The Lego Duplo Disney 3 in 1 Magical Castle invites young fans to experience the magic of the Disney castle with Disney Mickey Mouse, Disney Minnie Mouse, Figaro, Daisy Duck and Donald Duck. The set transforms into three different builds for toddlers aged 3+.
  • The Lego Disney Celebration Train features beloved Disney and Pixar characters from Mickey Mouse and Minnie Mouse, Moana, Peter Pan, and Toy Story on bespoke parade floats.
  • The Lego Disney ‘Up’ House, from the beloved Pixar film is a Lego model of the iconic patchwork house featuring Carl Fredricksen, Wilderness Explorer Russel and Dug as they prepare for takeoff.
  • The new Lego Minifigures Disney 100 collection features 18 fan-favourite Disney characters from across the last 100 years. Each blind bag contains one Minifigure.

Most of the sets go on sale on 1st April, while the Minifigures will be available to buy from 1st May.

You can watch one of the #SharetheWonder series here:

 

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