Rubies is branching out into new product categories with the release of the Kidrobot plush collectibles range.

A world leader in fancy-dress costumes and accessories, Rubies is introducing the officially licensed collectible plush in a range of sizes and characters, from the biggest brands in entertainment including Marvel, DC Comics, Warner Brothers and Sega.

Known as The Phunny range, the hand-held plush collectibles are ideal for fans of any age and include Marvel characters such as Doctor Strange and Spider-Man, DC Comics characters like Wonder Woman and classic horror icons like Jason, Beetlejuice and Pennywise. The larger Hugme Plush toys are perfect for cuddles and vibrate when held. The Hugme range includes characters such as Sonic, SpongeBob, Groot and Minions.

Whether they’re for gifting during the festive period, birthdays, or collectors, these plush products make the perfect gift for pop-culture fans of all ages, especially the expansive ‘kidult’ market of consumers which has grown exponentially in recent years.

Graham Gardiner, commercial director, commented: “As the industry leader in fancy-dress costumes and accessories, we are extremely excited to be branching out into brand new territory. It’s a great step forward for the company and a step in the right direction as the target audiences for these plush, from little children to kidults, are two of the biggest markets in toy and entertainment.”

“The excitement around the Kidrobot range has resulted in strong pre-orders and unprecedented demand, making this one of the most successful product launches we have ever had. The popularity will only grow as consumers and trade customers alike come to realise Rubies is not only the home of costumes but also the home of licensed merchandise.” he added.

Kidrobot officially licensed plush is available to order now from www.rubiesuk.com.