Chefclub, one of the world’s leading food-themed entertainment brands, has announced that it will attend BLE for the first time.

Chefclub has been achieving success across the globe, most notably in the United States, UK, France, Germany and China. Chefclub generates 2.5b monthly views, half of which come from the US and the UK, and are a key driver for the brand’s licensing success and for attending BLE.

Marie-Laure Marchand, SVP global consumer products & business development, Chefclub, stated: “We are very excited to show new partners the broad range of content products and experiences Chefclub has to offer in support of its licensees. A great example is the live event tour we just announced with Klepierre shopping centres for a series of Chefclub immersive experiences with cooking workshops and demonstrations, food related games and competitions around France – great for licensee cross-promotion. Our unique position as a food entertainment studio with phenomenal digital performance means we can offer licensees very strong, targeted content to meet all their needs.”

At BLE, the company will highlight its 50-piece Chefclub for Tefal cookery range, which is available across Europe, as well as its unique Chefclub Kids line. This has in-house custom designed utensils for little hands, helping to make children independent in the kitchen, and including high quality cooking utensils, measuring cups, cookie cutters, safety knives and rolling pins. The kids cookbooks are illustrated and designed in such a way that children don’t need to be able to read in order to use them, again giving young children independence in the kitchen.

Chefclub has won three Digital Brand of the Year Awards in France and Germany for its outstanding food entertainment success, which includes the sale of over 700,000 cookbooks and 250,000 kids cooking kits.

Chefclub’s licensing success is based on the loyal and engaged following generated by its entertaining, food-oriented online videos. The reach of its programmes has been steadily growing beyond social media on platforms such as Pluto TV in US, UK, Spain, Latin America and France and Samsung TV Plus in France and Switzerland. Today Chefclub is focusing on expanding its catalogue for distribution on new linear, fast and social platforms worldwide.

The company’s current slate of programming will support its offline growth with a varied line-up of new shows, from hybrid shorts mixing animated characters with live action, to a first major animation series based on the Chefclub Kids’ characters launching at Mipcom.