The winners of The B&LLAs 2022 industry awards were announced yesterday at an awards event held at the Hilton Park Lane Hotel in London.

Hosted by Ed Gamble, the brand licensing community’s annual get-together was attended by 400 retailers, licensees and brand owners who shared in the joy as the worthy winners made their way to the stage to collect their trophies.

And, after three years, the ceremony was back in its rightful spring slot.

“While we are all very well aware of the current challenges and global upsets that fill our daily lives, it also good to reflect that as these B&LLAs awards recognise and reward achievements over 2021 – a year massively affected by Covid – of just how resilient the brand and lifestyle licensing sector has showed itself to be, forging a powerful connection with the public,” said Jakki Brown, director of Max Publishing in the welcome speech.

The grand finale of the awards ceremony was the Brand Ambassador Award, which was presented to Adam Bass, MD of Golden Goose, for his continued contribution to this dynamic sector.

The winners of the B&LLAs 2022 are:

PRODUCT AWARD CATEGORIES

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by Lisle Licensing)
Jelly Belly Sneakers from Reebok

Best Brand Licensed Food or Beverage Product or Range (sponsored by MDR Brand Management)
TGI Fridays Frozen Appetisers and Desserts from Iceland

Best Brand Licensed Health & Beauty Product or Range (sponsored by Sara Miller London)
Van Gogh Museum Sunflower Pop from Floral Street Fragrances

Best Brand Licensed Adult Apparel Product or Range (sponsored by ASPIRE by WildBrain CPLG)
Morris & Co. Apparel Collection from Next

Best Brand Licensed Gifting Product or Range (sponsored by Country Living/House Beautiful)
Joules Crafting Range from A2V

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range (sponsored by Pink Key Licensing)
V&A Reflect Series from Richard Brendon

Best Brand Licensed Children’s Product or Range (sponsored by Start Licensing)
RHS Collection from George@Asda

Best Brand Licensed Electrical &/or DIY Products or Range (sponsored by Golden Goose)
National Trust Lighting Collection from Anglepoise

Best Brand Licensed Home Décor Product or Range (sponsored by Natural History Museum)
Good Housekeeping Sofa Collection from DFS

Inspired Innovation Brand Licensed Product or Range Award (sponsored by Discovery Consumer Products)
Tetris Tetrimino Waffle Maker from Fizz Creations

The Sustainability Brand Licensed Product or Range Award (sponsored by Products of Change)
Eden Project Compostable Coffee Capsules from Fresh Coffee Shop

RETAIL AWARD CATEGORIES

Best Fashion Retailer of Licensed Brands (sponsored by Beanstalk)
Primark

Best Department Store or Mixed Retailer of Licensed Brands (sponsored by Metrostar)
Next

Best Supermarket of Licensed Brands (sponsored by TSBA Group)
Iceland Foods

Best Specialist Retailer of Licensed Brands (sponsored by Brandgenuity)
Homebase

PROPERTY AWARD CATEGORIES

Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe)
Natural History Museum

Best Licensed Lifestyle Brand (sponsored by Dependable Solutions)
House Beautiful

Best Licensed Design-led Lifestyle Brand (sponsored by Poetic Brands)
Laura Ashley

Best Licensed Food or Beverage Brand (sponsored by Erve Group)
The Hershey Company

Best Licensed Fashion or Talent Brand (sponsored by H&A)
Sara Miller London

Brand Licensing Ambassador of the Year (sponsored by Brandcomply.com/Octane5)
Adam Bass, MD, Golden Goose