Beloved characters from the award-winning PETER RABBIT animated TV series, produced by Silvergate Media, are set to make a new home on Blackpool’s famous seafront next year, in a partnership that marks the first stand-alone Merlin visitor attraction to be based on the series.

Developed by location-based entertainment company Merlin in partnership with Silvergate Media, Penguin Ventures (on behalf of PETER RABBIT™ brand owners Frederick Warne & Co.) and Blackpool Council, the £1 million investment has been 18 months in the making. The attraction is set to open next door to the famous Madame Tussauds Blackpool as part of a new standalone experience. The addition will join Merlin’s six other attractions in Blackpool including The Blackpool Tower and SEA LIFE Blackpool.

The new experience will provide visitors with the opportunity to hop into the world of Peter and his friends to embark on an adventure across five themed zones. Guests will need to think like a rabbit, move like a rabbit and deploy rabbit-like senses with a whole burrow-full of creativity in order to complete the challenges and earn badges – seeing if they have the skills to join the secret treehouse club. Guests will also be able to meet, greet and ‘high-paw’ with Peter himself.

“Working with Merlin on creating this attraction over the past year, pulling together ideas and new themes from the show and seeing them come to life has been such a thrill,” says Thomas Merrington, Creative Director Live & Experiential at Penguin Ventures. “This really will deliver a brand new experience and I am so excited to see how our young fans will engage with the multiple aspects of this highly interactive play attraction.”