Asmodee Entertainment is building on its licensing success of 2020 with the appointment of Etienne Bonnin as the firm’s new senior manager, media development and licensing.

Based in Paris, Bonnin will report into Darren Kyman, SVP, business development for Asmodee Entertainment, a unit of the board game giant dedicated to building out wider franchises from the Asmodee IP, led by managing director, Andy Jones.

Bonnin has spent 15 years at Glénat Editions SA, the largest independent book publisher in France. In his role as Rights and Licensing Director at Glénat, Bonnin has been running the licensing department and negotiated all rights formats (translations, Film/TV, podcast, merchandising, partworks) globally for all of the Glénat group’s catalogues: comics & graphic novels, children’s books and illustrated books.

Asmodee Entertainment’s SVP of business development, Kyman, said: “Given our well-established global presence and diverse catalogue of leading IPs, it was important for us to have a dedicated media development and licensing manager based right in the centre of Paris.

“With his years of experience in both media development and IP licensing at Glénat, we are delighted to welcome Etienne aboard.”