The ethical confectionery brand, PlayIn Choc has beaten its crowdfunding target of £250,000 to scale up its business and build on the solid foundation it has here in the UK and global markets.

The brand has been championed for its message of sustainability while promoting healthier organic treats and natural ingredients through its chocolate product, as well inspiring creativity and engagement with bio-diversity through the kids’ puzzles included in each box.

Launched to the scene in 2018 by the husband and wife team, Maya and Dominic Simler, PlayIn Choc already exports to 30 countries and is listed with 25 distributors, including a recently secured partnership with Ocado.

The team launched a crowdfunding campaign to the CrowdCube platform earlier this year with a target of £250,000 in order to scale up its business. 

“We currently have a range of 19 products which are all plastic-free, organic, vegan certified, and free from 14 allergens. We estimate that the global chocolate with toy market segment is worth $4bn a year, and PlayIn Choc ToyChoc Box is the only plastic free allergen free product in this market,” read a statement posted on the team’s crowdfunding page.

The company has also estimated that the total market size of stockists is around one million, of which 100,000 are in the UK. PlayIn Choc’s strategy going forward to acquire more stockists will be driven by targeted marketing, key new hires, and automating production and packing processes.

The funding secured via the CrowdCube campaign will enable the business to put this plan into action. PlayIn Choc has now secured 136 per cent of its initial target, completing its crowdfunding campaign with £342,000.

Check out the brand here and its successful crowdfunding campaign here.