The Brand Informer Ltd has launched its new online platform, www.thebrandinformer.com, a service designed to connect retailers directly to brand owners, with the mission of ‘changing the way brands sell and retailers buy.’

The Brand Informer is bridging the gap between brand owners, licensees and retailers, and providing a place online for brands to connect with opportunities to support business growth and retailers to access brands.

The platform will enable brands to showcase their products, outline their core brand values and objectives, and provide a calendar of events that will allow retailers to forward plan. Brand owners’ products will be displayed in clear categories: such as product type which is sent direct to the retailer’s account where it can be viewed in real-time..

All brand owners will be verified, providing retailers with confidence against the threat of purchasing unlicensed products. Buyers will be able to search for products through option choice and filtering systems to enable them to find the specific product they are looking for.

The Brand Informer is the brainchild of founder Victoria Preston, licensing specialist having worked for brands including ITV, Williams F1, England Rugby, England Football, England Cricket and various Premiership Football Teams.

She said: “The Brand Informer is opening up a new way within the licensing industry. I believe by providing a place to support brands, big and small, and offering up to date information to retailers we will see great opportunities for both. I feel passionate in the potential of bridging the gap within the licensing sector to empower both brands and retailers.”

As part of the launch, Preston will be hosting a free course starting on May 17th, 2021 ‘Simplifying the Brand Licensing Buying Process’ helping brand owners and retailers on their own individual journeys. There will be three live workshops, covering how to simplify the buying process for your business.

The workshop is for all business sizes large and small as well as those who are just considering the possibility of licensing. www.goto.thebrandinformer.com