ARTiSTORY has appointed Marcrom Licensing as its sales agent for the Iberian market, a move that sees the art and culture licensing specialist position itself for further growth across Europe and beyond.

Under the deal, Marcrom will focus on securing retail and brand partners to feature designs from ARTiSTORY’s biannually refreshed creative themes across its growing portfolio of art and cultural IP.

Recognising that appealing designs are key to the success of any product, ARTiSTORY’s dedicated creative team works to identify themes and research appropriate artefacts from its mainstream museum partners, before developing design assets such as prints and patterns.

Founded in 2015, and based in Barcelona, Marcrom is headed up by Ivan Marco.  The company represents a selection of corporate, entertainment and lifestyle brands such as fashion brand Munich or the television series Peaky Blinders.

“Home to several global retailers the Iberian is a key market for ARTiSTORY and our clients. We believe local expertise is very important when building a global business which is why we’ve chosen to work with Marcrom,” said Natasha Dyson, co-founder and licensing director, ARTiSTORY.

“Ivan instantly understood our business model and his wealth of experience, connections and ideas really impressed us.  We welcome this new partnership together to bring art and cultural IP to the Iberian market.”

Ivan Marco, ceo of Marcrom, added: “It is a pleasure to be part of the ARTiSTORY team. From the first time I discussed this project with Natasha I fell in love with the idea of working with art and cultural IP. Art has always been part of our lives and thanks to the partnership between ARTiSTORY and Marcrom we will now be able to bring art even closer to people through various product categories such as home, apparel and accessories and gift, among other.”