The next gen home, living, and lifestyle retail platform, Fy!, has detailed a new collaboration with Mercis BV to launch an official Miffy collection this week, spanning wall art, textiles, and tech accessories.

The collection will land on the platform on Wednesday, April 28th.

Molly Pusey, Fy! VP of supply, commented: “At Fy!, we’re passionate about building our global community of brands and artists. We’re thrilled to welcome Miffy and friends to our platform. The much loved illustrations have captured our hearts and are a fantastic addition to our current product offering. We hope our customer loves the nostalgic designs as much as we do.” 

Marja Kerkhof, managing director at Mercis, added: “We are very pleased to welcome Fy! to the Miffy family and love the designs of the products they will be offering. The vibrant colours are a true prelude to a lovely spring/summer season.” 

Fy! works directly with over 2,500 independent brands and artists to bring their unique home and living products to a new audience of mobile native shoppers. It has been developed with the 25 to 40 year old shopper in mind, tapping into what it believes is a market under-served by traditional retail.