The design-led pet product specialist, Fred & Ginger has signed up to create a range of pet treats and accessories based on the classic animation brand, Popeye. The deal was brokered by Bulldog Licensing, the European licensing agency for the property as it continues to grow its consumer products portfolio in the UK.

Fred & Ginger is set to create a full collection of feeding mats and bowls, pet beds, toys, accessories, collars and leads, along with a range of treats, including Easter eggs and advent calendars, as well as pet snacks inspired by the iconic strong man.

Having recently celebrated its 90th anniversary, Popeye remains a popular brand in the UK and the world, with a social presence of 9.8 million fans. The TV show is broadcast on Pluto TV (Theatrical Cartoons, YouTube Shorts, additional Popeye Cartoons). 

The latest deal joins an expanding licensing programme, with two new deals announced at the end of last year, Ecell and Ideal Home Shopping for tech accessories and crafting lines respectively. Additionally, both Fashion UK and Bro Global have renewed their deals for the iconic character.

The offering now spans a range of categories including apparel, accessories, dress-up, and Bulldog plans to further strengthen the portfolio in the near future.

Rob Corney, MD, Bulldog Licensing, said: “We’re thrilled to welcome Fred & Ginger on board. The team has a robust experience in creating excellent licensed ranges for pet owners, and we’re excited to see their new creations for Popeye as the brand continues to delight fans throughout the UK.”