The health, beauty, and bath accessories specialist, H&A has partnered with Beano Studio to launch a new and exclusive range of products inspired by the iconic British comic into Boots stores across the UK. The partnership was brokered by Beano’s UK licensing agency, Rocket Licensing.

Each product in the range will feature an extra element of mischief, such as a whoopie cushion, mini comic book, jokes and more, aligning the collection firmly with the Beano brand ethos. Highlights of the range include a MEga Stink Bath Set, Stink Bath Bomb, and Deniis Mug and Socks.

Licensing and marketing manager at H&A, Holly Orton, said: “We’re really excited to see this hit the shelves. Beano is a brand loved by generations and we’ve had fun developing the range. There’s definitely nothing else like it in the market and we’re looking forward to supplying some entertainment for Boots customers and their loved ones this Christmas.”

The new range from H&A forms part of an extensive licensed product offering for Beano, which continues to grow ahead of Dennis’ 70th anniversary next year.

Vanessa Andreis, franchise planning and partnerships director at Beano Studios, added: “This fantastic H&A range has allowed us to bring our unique creativity and mischievous fun to the health and beauty category. We’re thrilled to have Boots as our retail partner for this range and can’t wait for Beano fans young and small to be able to buy it or receive it across the festive period.”