The hit Netflix series, Queer Eye, is making its debut in the home furnishings sector thanks to a new, fashion-forward, furniture collection courtesy of the US specialist, Dorel Home. The launch arrives as part of a deal brokered by IMG.
Launched this week, after the recent debut of the seven-time Emmy Award winning series fifth season, the Queer Eye furniture collection debuted exclusively on Walmart.com in North America and features updated-industrial designs for living room, bedroom, office, dining room, and outdoor patio spaces.
The Netflix series introduces audiences around the world to a modern aesthetic, diverse perspective and the Fab Five: Antoni Porowski (Food and Wine), Bobby Berk (Interior Design), Karamo Brown (Culture), Jonathan Van Ness (Grooming) and Tan France (Fashion). Past seasons of Queer Eye were filmed in communities in Atlanta, GA, Kansas City, MO, and the current season set in Philadelphia, PA. There is even a bonus season in Tokyo, Japan.
The Fab Five forge relationships with men and women from a wide array of backgrounds and beliefs often contrary to their own, touching on everything from LGBTQ rights and social commentary to how to make the best farm-to-table guacamole. The Dorel Home furniture line is crafted to capture the aesthetic and spirit of what the show represents.
“We’re excited to work with such an inspiring series and to become part of the Queer Eye family,” said Claudia Grundman, senior director and brand manager of Dorel Home.
“Their message for encouraging holistic change, not only in one’s lifestyle but also across cultural acceptance is something we want to get behind and watch blossom. We are especially excited to be partnering with Walmart to offer our stylish Queer Eye collection at incredibly affordable prices. We believe that shoppers will be thrilled with the quality and designs we’re offering.”
“We are thrilled that fans of the show will be able to bring the spirit of Queer Eye into their own homes,” said Joel Chiodi, SVP strategic development at Scout Productions. “The experts at Dorel Home have created a line we can’t wait for everyone to check out, with standout pieces that are easy to mix and match to perfectly reflect fans’ own personal style.”
