Toy Aid, the charitable initiative set up by KidsKnowBest’s Joel Silverman and Wow! Stuff’s Richard North, has revealed the total money raised as part of Global’s Make Some Noise charity campaign to be an impressive £143,075.

The Toy Aid movement’s aim was to raise money for charities that support disadvantaged children, young people and their families – those most vulnerable during the recent pandemic.

Founders Silverman and North have seen ‘massive support from allies all over the toy and licensing industry’, with companies pledging support via monies from the sale of ‘Toy Aid-able’ toys, video games and entertainment products as well as licensing fees and business services.

“There are so many individual thank yous that myself and Richard wish to make (hopefully in person in the not too distant future), commented Silverman. “And special thanks must also go to Ian Downes, Tracey Richardson and Norton PR who all stepped up to show their support from the outset.

“Of course the biggest thank you goes to every single company that has donated money and products to this amazing cause, in no particular order: Smyths Toys Superstore, SEGA, Playmobil, TOMY, Spin Master, ViacomCBS, Ravensburger, Golden Bear, EPOCH, Rubies, Plum Products, Rubik’s, Interplay, KidKreations, Canal Toys, WickedVision, Topps, Winning Moves, Big Potato Games, Retail Monster, Dr Zigs and Products of Change.

“Now Toy Aid is complete, I really hope everyone has positive times ahead and the toy industry as a whole is remembered for the support they gave in a time of need for many families. I never in my wildest dreams thought this would reach £10,000 so to raise over £140,000 is just fantastic.”