Cloudco Entertainment, the owner of the iconic entertainment brand Care Bears, has teamed with the online retailer Irregular Choice to launch a collection of Care Bears-inspired accessories. The collection features new styles that showcase each of the Care Bears’ individual personality.

The 34-piece collection highlights the Care Bears’ belly badge powers and spreads messages of sharing, caring, friendship and courage to all. Each style is filled with intricate details featuring the vintage art style, including rainbows, plushie stars, sparkling gems and memorable colour combinations.

“Irregular Choice has always been about spreading joy, playing with colour and having fun, so skipping through Care-A-Lot – a world filled with rainbows, fluffy clouds and cute, cuddly bears -was a perfect fit for the brand. We had so much fun creating this Care Bears collection and can’t wait to share it with the world,” said Sally Glover, international brand and marketing manager at Irregular Choice.

Roubina Tchoboian, vice president of international licensing at Cloudco Entertainment, added: “We are thrilled to be launching another accessories collaboration with Irregular Choice. Their creative approach brings the Care Bears to life in such a fun and unique way that we know our fans will love.”

Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears, Holly Hobbie, Madballs, Packages from Planet X, Twisted Whiskers, Buddy Thunderstruck, Tinpo and its newest IP, Boy Girl Dog Cat Mouse Cheese.

Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love. The brand is represented by Bulldog Licensing here in the UK.