Pokémon has debuted monpoké, a new brand expression for kids and babies with an entertainment series, licensed merchandise and book titles.

The Pokémon Company International has unveiled that monpoké, an expression from the Pokémon brand featuring curated, Pokémon-branded baby and toddler offerings, has been released in additional markets around the world. Previously exclusive to Asia, the popular monpoké expression has expanded its footprint to reach the littlest Pokémon Trainers with engaging content, licensed merchandise and books highlighting fan-favourite Pokémon like Pikachu, Dedenne, Smeargle and more.

“Pokémon is an iconic cross-generational brand beloved by Trainers worldwide, with many having grown up with the brand and now sharing their fandom with their own children,” said Heather Dalgleish, senior director of publishing at The Pokémon Company International. “With the expansion of the popular monpoké expression into more markets, parents around the world will have another playful and adorable way to introduce the Pokémon world to their little ones. Monpoké reflects The Pokémon Company International’s latest efforts to deliver innovative products and experiences that appeal to our diverse fanbase, and we can’t wait to welcome a new generation of young Trainers to the growing Pokémon community.”

To help parents introduce their young ones to the Pokémon world, The Pokémon Company International released Fun Times on monpoké Island, a series of videos starring fan-favourite Pokémon as puppets. Available now on the official Pokémon YouTube channel, this series lets young Trainers join their new Pokémon pals on adventures across the island.

Parents and their little ones can discover monpoké with a ready-to-wear collection for newborns, babies and children, as well as a nurturing skincare line, created in collaboration between The Pokémon Company International and French luxury childrenswear label, Bonpoint. The Bonpoint skincare range is made in France and suitable for sensitive skin of all ages.

Capturing the playful nature of the monpoké expression with an elevated French touch, both collections are available now at Bonpoint limited locations, as well as www.bonpoint.com, with select items available at Pokémon Center in the US, Canada and UK. More information about this collaboration is available here.

Young Trainers can explore the Pokémon world with a range of engaging monpoké titles from leading global publisher Scholastic. Featuring soft and sweet illustrations, the monpoké titles introduce young children to new Pokémon friends in a fun and interactive way. The range of picture books and board books star beloved Pokémon including Pikachu, Eevee, Piplup, Dedenne and more. Learn more about the monpoké collection from Scholastic here. The next monpoké title, Pokémon monpoké: Meet the Friends, will release on 7th May and is available for preorder now where books are sold.

Additional experiences and offerings will be released in the future to provide more ways for young Trainers to immerse themselves in the Pokémon world.